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Advertisers of the ThirdLove TV Spot, 'Find the Perfect Match'

ThirdLove TV commercial - Find the Perfect Match
ThirdLove

ThirdLove is a progressive lingerie company that has revolutionized the way women view and experience their undergarments. Founded in 2013 by Heidi Zak and David Spector, ThirdLove aims to empower wom...

What the ThirdLove TV commercial - Find the Perfect Match is about.

ThirdLove TV commercial - Find the Perfect Match

Title: ThirdLove TV Spot, 'Find the Perfect Match'

Introduction:The ThirdLove TV spot, titled 'Find the Perfect Match,' is a captivating advertisement that highlights the company's dedication to providing women with a perfect fitting bra. The commercial focuses on empowering women to feel confident and comfortable in their own skin by offering a wide range of sizes and personalized solutions that cater to individual body shapes and preferences.

Scene 1: A Woman's StruggleThe TV spot opens with a montage of different women struggling with ill-fitting bras. They are shown adjusting their straps, fixing their bra cups, and generally expressing discomfort. The imagery conveys the universal sentiment of dissatisfaction many women face when it comes to finding the ideal bra.

Scene 2: Introducing ThirdLoveThe next scene introduces the viewer to ThirdLove, showcasing the brand name and its promise to revolutionize the way women shop for bras. A voiceover explains that ThirdLove understands every woman is unique, and their bra shopping experience should reflect that individuality.

Scene 3: Simplifying the ProcessThe commercial transitions to a clean and modern ThirdLove store, featuring a diverse range of women trying on bras. The store associates are shown seamlessly assisting customers, utilizing ThirdLove's innovative Fit Finder technology, which simplifies the process of finding the perfect bra.

Scene 4: Personalized FitThe spotlight then shifts to showcasing ThirdLove's commitment to providing a personalized fit. The commercial highlights the brand's extensive range of sizes, including half-cup options, which cater to a wider spectrum of body types. Models of varying shapes and sizes positively embrace their individuality while wearing ThirdLove bras.

Scene 5: Customer TestimonialsThe TV spot includes real-life testimonials from satisfied ThirdLove customers, who express their joy and gratitude for finally finding a bra that truly fits and makes them feel confident. These testimonials serve to validate the brand's claims and provide genuine customer perspectives.

Scene 6: Empowerment and Body PositivityThe advertisement concludes with a powerful message of empowerment and body positivity. Through striking visuals and uplifting music, the ThirdLove TV spot encourages women to embrace their uniqueness, celebrate their bodies, and find the perfect bra that supports them in every way.

Conclusion:The ThirdLove TV spot, 'Find the Perfect Match,' effectively showcases the brand's dedication to providing women with high-quality bras that address their unique needs and preferences. With its emphasis on personalized fit, extensive size range, and empowering message, the advertisement resonates with women of all shapes and sizes, redefining the notion of what it means to find the perfect bra.

ThirdLove TV commercial - Find the Perfect Match produced for ThirdLove was first shown on television on February 5, 2018.

Frequently Asked Questions about thirdlove tv spot, 'find the perfect match'

ThirdLove's core mission is centered around revolutionizing the lingerie industry by providing women with comfortable, high-quality, and perfectly fitting bras. They strive to empower women by offering a diverse range of sizes and styles, ensuring that every individual can find their ideal fit.

ThirdLove is an American lingerie company founded by Heidi Zak and her husband, David Spector, in 2013. The brand is known for marketing body positivity and offering size-inclusive bras and half-cup sizes. ThirdLove is also known for its online FitFinder quiz, which helps users determine their best fit bra and style.

The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator.

What are 4 elements of a positioning statement? The four basic elements of the brand positioning statement are the target audience, category (common category of the market), differentiation from the competition, and payoff (benefits).

What does ThirdLove mean? A: So the idea was creating a third love for women, a third option. Before, women always had to make a choice: You can have a comfortable bra but it's not gonna be that pretty, or you're gonna have a really pretty one but it's not comfortable.

For ThirdLove, the company, the product, and the name, started with the idea that for too long, women were forced to choose between two options when it came to bras: over-the-top sexy, and unflattering modesty – neither one looked great. And so, she created a third option.

Types Of Positioning Strategies While there are a wide variety of options to consider, positioning strategies are typically broken down into three specific categories. These three types of positioning strategies are known as comparative, differentiation, and segmentation.

clarity, consistency, and constancy The three Cs are: clarity, consistency, and constancy. Does your brand pass the Three C Test? Strong brands are clear about what they are and what they are not. They understand their unique promise of value.

Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success.

  • Convenience.
  • Competition.
  • Price.
  • Quality.
  • Differentiation.

Heidi Zak Heidi Zak is the Co-Founder and CEO of ThirdLove, the top online intimate brand with millennials, that has donated over $50 million worth of products to women in need since inception. Heidi co-founded ThirdLove with David Spector and Ra'el Cohen in 2013.

ThirdLove Values Positive. Optimism breeds optimism. Responsible. Gain other's trust by being respectful, reliable, and accountable.

The verdict: Are ThirdLove bras worth it? After years of testing bras from ThirdLove in the Textiles Lab and with our consumer testers, we feel that the brand's bras are worth it, especially the 24/7 Classic T-Shirt Bra, which is designed for everyday wear.

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Actors who starred in ThirdLove TV Spot, 'Find the Perfect Match'

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