PoisePoise is a company that specializes in feminine care products. According to their website, the company is committed to creating products that help women feel confident and comfortable, no matter...
The Poise TV spot titled 'Ella' is a touching advertisement that aims to uplift and inspire women who face the everyday challenge of bladder leaks. In the ad, we meet Ella, a middle-aged woman who struggles with bladder leakage and feels self-conscious about it. She appears uncomfortable and tries to hide the problem, but eventually, she must face it head-on.
The ad starts with Ella heading out for a morning run. She's visibly nervous, but she sets off determinedly. However, she soon starts to leak, and she can't help but feel embarrassed and ashamed. The camera cuts to Ella sneaking around the house, trying to smuggle Poise pads while her husband sleeps, which highlights the reality of how discrete Poise products can be.
Later on, Ella meets an older woman who gives her a warm smile, assuring her that everything would be alright. The woman's compassion helps Ella realize that many women experience similar issues, and it's nothing to be ashamed of. The ad concludes with Ella running confidently without a worry in the world.
The overarching message of the Poise TV spot is that women face a common problem, and Poise products can help them navigate it. The ad encourages women to find confidence and freedom to pursue their dreams, despite bladder leaks. With the help of the right product, they can take control of their lives and continue to do what they love.
In conclusion, the 'Ella' TV spot from Poise is an empowering message to women who struggle with bladder leaks. It highlights the importance of using quality products in managing this issue while assuring women that they can still live active and fulfilling lives. The ad is a tribute to women's resilience and ability to overcome challenges, inspiring them to face every new day with poise.
Poise TV commercial - Ella produced for Poise was first shown on television on March 2, 2020.
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