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Cigna TV commercial - Body and Mind
Cigna

Cigna is a global health services company that offers a wide range of insurance products and services. The company's mission is to improve the health, well-being, and peace of mind of those they serve...

What the Cigna TV commercial - Body and Mind is about.

Cigna TV commercial - Body and Mind

Title: Cigna TV Spot, 'Body and Mind' Featuring Queen Latifah

In this captivating TV spot, titled 'Body and Mind,' health and wellness advocate Queen Latifah takes center stage to inspire viewers about the importance of prioritizing their physical and mental health. Blending her charismatic presence and uplifting energy, Queen Latifah delivers a powerful message that resonates with audiences worldwide.

The commercial opens with a montage of diverse individuals engaging in activities that promote a healthy lifestyle, such as practicing yoga, jogging, and preparing nutritious meals. These snippets highlight the importance of maintaining an active body and a strong mind.

As the camera pans, Queen Latifah emerges, radiating confidence and grace. She addresses the audience, speaking directly to their hearts and souls. She acknowledges the demands and stresses of modern life, urging viewers to take a moment and reflect on their overall well-being.

Queen Latifah emphasizes Cigna's commitment to supporting individuals in their journey toward holistic wellness. She highlights Cigna's comprehensive healthcare solutions, encompassing both physical and mental health care. Through Cigna's range of services, she assures viewers that help and support are readily available.

The TV spot skillfully emphasizes the importance of self-care and encourages viewers to prioritize their health without judgment or guilt. Queen Latifah stresses the need for balance in our lives, recognizing that taking time for ourselves is not selfish but an essential aspect of caring for our bodies and minds.

Throughout the commercial, inspirational music plays softly in the background, lending a sense of tranquility and motivation. Queen Latifah's warm and empathetic presence fuels a sense of confidence and trust, establishing a strong connection between the audience and the Cigna brand.

As the TV spot concludes, Queen Latifah leaves viewers with a powerful and empowering message: "Your body and mind are interconnected, and Cigna is here to support you every step of the way."

With its compelling visuals, heartfelt messaging, and the influential presence of Queen Latifah, this Cigna TV spot effectively captures the essence of balanced well-being while promoting Cigna's dedication to providing comprehensive healthcare solutions.

Note: This is a creative interpretation of the Cigna TV spot described in the question. The actual TV spot may differ from this description.

Cigna TV commercial - Body and Mind produced for Cigna was first shown on television on December 28, 2018.

Frequently Asked Questions about cigna tv spot, 'body and mind' featuring queen latifah

“Queen Latifah, Nick Jonas and Ted Danson are phenomenal ambassadors for this message. They each have the authenticity, motivation and personal commitment needed to spread our message about total health – body and mind – loud and clear across the world.”

Queen Latifa One of her most notable commercial voice over partnerships came in the early 2000s with a line of CoverGirl products. But that's just the top of the pile – Latifah has been nothing short of prolific in the voice over world, having voiced iconic commercials for Pizza Hut.

Who has the most followers on Instagram?

  • Cristiano Ronaldo @cristiano (537M followers)
  • Lionel Messi @leomessi (422M followers)
  • Kylie Jenner @kyliejenner (378M followers)
  • Selena Gomez @selenagomez (372M followers)
  • Dwayne “The Rock” Johnson @therock (359M followers)

The majority of influencer payments involve some form of sponsored content, where the business pays the influencer or gives them free products. The influencer may also enter into a partnership with the brand, in which case, commission payments are more appropriate.

Also known as voice actors, voiceover artists are auditory performers who work on everything from video games and commercials to audiobooks, apps, and e-learning courses.

The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs.

#1 Bhuvan Bam Bhuvan is a social media star and comedian who originally started with a YouTube channel, BB Ki Vines where he collected 25 million subscribers.

Top Ten Most-Followed Instagram Accounts in India

Rank & NameNo. of followersProfession
#1 Virat Kohli (@virat.kohli)260 millionCricketer
#2 Priyanka Chopra (@priyankachopra)89.5 millionActor and producer
#3 Shraddha Kapoor (@shraddhakapoor)83.4 millionActor
#4 Alia Bhatt (@aliaabhatt)80.0 millionActor and producer

Typically, influencers with more followers and better engagement rates command higher rates for their services. According to digitaluncovered.com, India's micro-influencers (influencers with followers between 10,000 to 50,000) can make anywhere from INR 5,000 to INR 30,000 per post for sponsored content.

Brand Ambassador In exchange for their endorsement, the company provides the influencer with compensation. This can take the form of cash, free products, or other perks. As an influencer, you can make money off these partnerships. You can charge a per-post fee, receive a percentage of sales, or even have a salary.

As a freelance voice over artist, having a home recording studio is essential for producing professional-quality voice over recordings. With the right equipment, soundproofing, and recording software, you can create a dedicated workspace that allows you to work remotely and deliver high-quality audio files to clients.

Voice acting salaries can vary widely from person-to-person, year-to-year, project-to-project, as well as usage of the recording (local, national, international) and length of time (6 weeks, 1 year, in perpetuity, etc.). It is also important to keep in mind that voice actors are typically paid on a per-job basis.

Videos

Watch Cigna TV Commercial, 'Body and Mind'

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Actors

Actors who starred in Cigna TV Spot, 'Body and Mind' Featuring Queen Latifah

Queen Latifah photo
Agenices

Agenices of the Cigna TV Spot, 'Body and Mind' Featuring Queen Latifah

Cigna TV commercial - Body and Mind
McCann Worldgroup

McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...

Cigna TV commercial - Body and Mind
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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