What the NHTSA TV commercial - Cinderella Car Safety is about.

Title: Cinderella Car Safety: A NHTSA TV Spot to Protect Our Little Princesses

Introduction:In an enchanting realm far, far away, where dreams and magic intertwine, the National Highway Traffic Safety Administration (NHTSA) has embarked on a mesmerizing journey to promote car safety in a truly unique way. Their TV spot, titled 'Cinderella Car Safety,' takes inspiration from the beloved fairy tale character, Cinderella, and aims to spread awareness about the importance of child car seat safety. This imaginative and engaging campaign captivates viewers as they witness the transformation of a classic fairy tale into a modern-day lesson about protecting our little princesses on the road.

Plot:The TV spot opens with a picturesque setting, a magical castle adorned with sparkling lights. The camera pans through the grand hall filled with nobles and royalty, as they await the arrival of the Fairy Godmother. Suddenly, a vibrant fairy godmother dressed in shimmering blue robes appears in a swirl of stardust, captivating everyone's attention.

The Fairy Godmother grants Cinderella the precious gift of a car seat. As Cinderella receives this unexpected present, the Fairy Godmother explains the importance of using proper car seats for children of all ages. The scene transitions to Cinderella's iconic pumpkin transforming into a magnificent carriage, emphasizing the parallel between the Disney classic and the NHTSA's safety message.

Next, the TV spot communicates the significance of choosing the right car seat for every stage of a child's development. Adorned in elegant gowns, Cinderella goes on a magical shopping spree with her Fairy Godmother. Together, they explore a whimsical boutique with a wide range of car seats, highlighting the importance of selecting seats that are the appropriate size and fit for each child's age and weight. This enchanting sequence emphasizes that just like Cinderella's glass slipper, the ideal car seat should perfectly fit the child – providing comfort, protection, and peace of mind.

As the TV spot nears its conclusion, Cinderella magically transforms her pumpkin-carriage into a sparkling automobile fitted with the right car seat for her precious little princess. The scene emphasizes the importance of securing the car seat properly, displaying the meticulous nature of the installation process. With a wave of her wand, the Fairy Godmother bestows safety and protection upon the entire family.

The TV spot concludes with a powerful message: "Every little princess deserves a fairy godmother. Buckle up your child safely." The screen fades to black, leaving viewers inspired to prioritize child

NHTSA TV commercial - Cinderella Car Safety produced for NHTSA was first shown on television on April 8, 2013.