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CoverGirl TruBlend Matte Made TV commercial - 40 Shades

What the CoverGirl TruBlend Matte Made TV commercial - 40 Shades is about.

CoverGirl TruBlend Matte Made TV commercial - 40 Shades

CoverGirl TruBlend Matte Made TV Spot, '40 Shades' Featuring Maye Musk, Song by Sylvan Esso: A Journey of Inclusivity and Empowerment

In the ever-changing world of beauty, one brand has consistently aimed to break barriers and redefine traditional standards. CoverGirl, a pioneer in the cosmetics industry, has recently released a groundbreaking TV spot for their TruBlend Matte Made foundation. This commercial, titled '40 Shades,' features the inspiring Maye Musk and is set to the captivating song by Sylvan Esso. Let's delve into this powerful advertisement and explore the themes of inclusivity and empowerment it portrays.

The TV spot opens with a vibrant shot of a diverse group of women, each proudly wearing a different shade of the TruBlend Matte Made foundation. The camera then zooms in on Maye Musk, a 73-year-old supermodel who defies societal norms and challenges ageism in the beauty industry. Maye's radiant smile and graceful presence embody confidence and self-acceptance.

As the music swells, we witness Maye effortlessly applying the TruBlend Matte Made foundation, showcasing its lightweight and seamless formula. The commercial cleverly showcases the wide range of 40 shades available, further emphasizing CoverGirl's commitment to inclusivity. The brand understands that beauty comes in all colors, and every woman deserves to find her perfect match.

The accompanying song by Sylvan Esso adds an ethereal quality to the spot, enhancing the overall emotional impact. The lyrics echo the message of self-expression and authenticity, urging women to embrace their unique beauty. The combination of Maye's empowering narrative, the diverse cast of women, and the compelling music creates a powerful synergy that resonates with viewers.

Beyond the beauty aspect, CoverGirl's '40 Shades' TV spot is about much more than foundation. It's about embracing diversity, challenging stereotypes, and celebrating individuality. The commercial serves as a reminder that beauty is not confined to societal expectations but rather lies in the strength and confidence each woman possesses within herself.

In an industry historically criticized for its lack of representation, CoverGirl's TruBlend Matte Made TV spot breaks new ground. By featuring Maye Musk, a mature model, and showcasing a wide range of skin tones, the brand sends a powerful message to women of all ages and backgrounds – you are beautiful and deserving of recognition and validation.

The '40 Shades' TV spot by CoverGirl TruBlend Matte Made, featuring Maye Musk and set to the evocative music of Sylvan Esso, showcases the brand's commitment to inclusivity and empowerment. Through a celebration of diversity and self-expression, CoverGirl encourages women everywhere to embrace their unique beauty and confidently pursue their dreams. This groundbreaking commercial challenges societal norms and envisions a world where every woman feels seen, heard, and beautifully represented.

CoverGirl TruBlend Matte Made TV commercial - 40 Shades produced for CoverGirl was first shown on television on July 1, 2018.

Song from commercial CoverGirl TruBlend Matte Made TV Spot, '40 Shades' Featuring Maye Musk, Song by Sylvan Esso

"Hey Mami" is a song by the American indie pop duo Sylvan Esso. It was released as the lead single from their self-titled debut album in 2014. The song gained popularity for its catchy melody and meaningful lyrics.

Meaning and ThemesThe lead singer of Sylvan Esso, Amelia Meath, explained that "Hey Mami" is about being a woman and dealing with being catcalled. The song tackles the experiences and emotions that come with being objectified and harassed in public spaces. It serves as an anthem for many women who can relate to these experiences and find solace in the song's empowering message.

Musical StyleMusically, "Hey Mami" is characterized by its infectious electronic beat and Amelia Meath's distinctive vocals. The song blends elements of pop, indie, and electronic music, creating a unique and captivating sound. The combination of catchy melodies and thought-provoking lyrics has contributed to the song's popularity and critical acclaim.

Reception and Impact"Hey Mami" received positive reviews from critics and quickly gained attention within the indie music scene. It has been praised for its relatable lyrics and the way it addresses important social issues. The song's empowering message resonated with many listeners, particularly women, who found comfort and strength in its lyrics.

Remixes and CoversThe popularity of "Hey Mami" led to several remixes and covers by other artists. Notably, a remix by Big Wild gained popularity and further increased the song's exposure. The remix added a fresh and energetic twist to the original track, attracting new listeners to Sylvan Esso's music.

Conclusion"Hey Mami" by Sylvan Esso is a powerful and catchy song that addresses the experiences of being catcalled and objectified. With its infectious beat and meaningful lyrics, the song has resonated with many listeners and has become an anthem for empowerment and self-expression.

Frequently Asked Questions about covergirl trublend matte made tv spot, '40 shades' featuring maye musk, song by sylvan esso

Aqua/Water/Eau, Cyclopentasiloxane, Talc, Propylene Glycol, Dimethicone, PEG/PPG-18/18 Dimethicone, Aluminum Starch Octenylsuccinate, Sodium Chloride, PVP, Phenoxyethanol, Trihydroxystearin, Methicone, Arachidyl Behenate, 1,2-Hexanediol, Caprylyl Glycol, Titanium Dioxide [Nano], Sodium Benzoate, Silica, Acrylonitrile/ ...

It's been great it's my exact shade also I felt like it was really personalized. Not only for my skin tone but also just for my style. It's great for anyone of any skin tone and shade.

CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016.

Try COVERGIRL Liquid Foundation for mature skin, a foundation with vitamin C and hyaluronic acid that improves tone and moisturizes. Another favorite is COVERGIRL Simply Ageless Eye Lift Serum, a serum that combines makeup with skincare to help reduce the appearance of eye bags, wrinkles, and fine lines.

When in doubt, always pick a shade that is slightly lighter than your complexion rather than darker. This can prevent your complexion from looking darker than the rest of your body. It is the safest way to go when unsure about two shades that may look too light or too dark.

COMPANY OVERVIEW. COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone.

Mature skin is more prone to dehydration, loss of elasticity, pigmentation and dark spots. To restore glow and keep skin looking plump, swap out full-coverage foundations for a base with skincare benefits. Amalie recommends liquid formulas that give sheer to medium coverage with a soft-lit glow.

Even for evenings, we suggest minimal eye makeup for over 60. Eye makeup for over 60 looks great when it's subtle. Don't go overboard with the eye makeup. You don't need to wear a lot of it at all, but if you're going to wear any, make sure it's just enough.

For daily wear, the exact same shade. If you're wearing it for theatrical acting or are really fair and want to fake a tan, then a shade darker. You can either match your neck or face though. If your neck is darker, you can match that if you want to be darker, otherwise, remember to blend down to your decolletage.

If you have a warm complexion, go with a foundation shade that has yellow, gold, or peach undertones. And if your complexion is on the cool side, a foundation with pink undertones is your best bet. Those with neutral undertones should look for a foundation shade with both gold and pink tones.

CoverGirl Cosmetics and Coty Inc. are facing a class action lawsuit for marketing their TruBlend Pressed Powder as sustainable and safe while allegedly it contained PFAS. The complaint was filed in the U.S. District Court for the Southern District of California.

Probably the most famous Cover Girl models are Ms. Tiegs and Ms. Brinkley. They dominated the campaign in the last two decades.

Videos

Watch CoverGirl TruBlend Matte Made TV commercial, '40 Shades'

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Agenices

Agenices of the CoverGirl TruBlend Matte Made TV Spot, '40 Shades' Featuring Maye Musk, Song by Sylvan Esso

CoverGirl TruBlend Matte Made TV commercial - 40 Shades
Grey Global Group Inc.

Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...

CoverGirl TruBlend Matte Made TV commercial - 40 Shades
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

CoverGirl TruBlend Matte Made Liquid Foundation
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