What the Chex Mix TV commercial - Joels Mix: Pick Your Chex Mix is about.

The Chex Mix TV Spot, 'Joel's Mix: Pick Your Chex Mix' is an advertisement that showcases the versatility of the snack mix by letting customers customize their own mix according to their preference.

The advertisement starts with a man named Joel sitting on his couch with a bowl of Chex Mix on his lap. He takes a handful of the mix and eats it, while a voice-over explains that Joel has come up with his own unique mix by combining various Chex Mix flavors.

Joel then proceeds to show the viewers how to personalize their Chex Mix by picking and choosing their favorite ingredients. He picks up a bag of Chex Mix Bold, pours it into a mixing bowl, and then adds a few pieces of Cheddar Crackers to give it an extra kick. He then opens a bag of Chex Mix Traditional and adds it to the bowl, followed by a handful of pretzel sticks. Joel mixes all of the ingredients together, and voila! His custom Chex Mix is ready.

The advertisement ends by encouraging viewers to visit the Chex Mix website and create their own mix using Chex Mix's wide range of flavors and varieties.

Overall, the Chex Mix TV Spot, 'Joel's Mix: Pick Your Chex Mix' is an effective advertisement that showcases how versatile and customizable Chex Mix can be. By allowing customers to create their own unique blend, Chex Mix is positioning itself as a snack that can be tailored to everyone's taste buds.

Chex Mix TV commercial - Joels Mix: Pick Your Chex Mix produced for Chex was first shown on television on February 5, 2018.