BlistexBlistex is an American company that specializes in producing medicated lip care products that help to relieve and prevent dry and chapped lips. Founded in 1947, Blistex started as a small famil...
Blistex is a well-known brand that focuses on providing lip care products for its customers. One of the ways it advertises its products is through innovative TV spots, one of which is the "My Bliss" advertisement.
The TV spot opens with a beautiful young woman looking into the camera as a voiceover intones: "Everyone has their own special kind of bliss," as she applies Blistex lip balm. The camera follows her as she goes through her day, smiling and laughing with her friends and family, dancing in the park, and enjoying life.
Throughout the advertisement, the voiceover continues to explain how the Blistex lip balm can help you achieve your own bliss, by keeping your lips hydrated, soft, and healthy. The product is depicted as an essential part of the young woman's day, helping her enjoy every moment to the fullest.
The music in the background is light and uplifting, adding to the joyful and carefree atmosphere of the advertisement. At the end of the spot, the young woman looks back into the camera and flashes a dazzling smile, with the tagline "My Bliss" appearing on the screen along with the Blistex logo.
In summary, the Blistex "My Bliss" TV spot is a beautiful and effective way of promoting the brand's products. It achieves this by highlighting the positive impact the lip balm can have on your life, encouraging viewers to pursue their own unique bliss with the confidence that Blistex has got their back.
Blistex TV commercial - My Bliss produced for Blistex was first shown on television on November 25, 2012.
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