Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
Honda's TV spot 'Momentos de ayuda: optometrista' [T2] tells the story of a Honduran woman who is an optometrist and uses her Honda motorcycle to travel to remote areas to provide eyecare services to people in need.
The ad begins with the optometrist, named Cecilia, riding her Honda motorcycle on dirt roads in the Honduran countryside. She arrives at a rural community and is greeted by a small crowd of people who are waiting for her. Cecilia sets up her equipment and begins to conduct eye exams. The ad shows some of the residents revealing their difficulties with vision, such as not being able to read or see far distances.
The ad highlights the importance of Cecilia's work, as many of the people in the area do not have access to basic healthcare services. The ad also emphasizes how Honda's durable motorcycles enable people like Cecilia to reach remote areas and provide help where it's needed the most.
The spot ends with Cecilia thanking Honda for supporting her work and making it possible for her to reach remote communities. The tagline "Helpful Honda" is displayed along with the Honda logo.
Overall, Honda's TV spot 'Momentos de ayuda: optometrista' [T2] delivers a heartwarming story about the impact of Honduran healthcare workers and the crucial role Honda's motorcycles play in providing essential services to communities in need.
Honda TV commercial - Momentos de ayuda: optometrista produced for Honda was first shown on television on May 22, 2023.
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