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Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary
Microsoft Windows Phone

Microsoft Windows Phone was a venture by the technology giant, Microsoft Corporation, in the highly competitive mobile phone market. Launched in 2010, Windows Phone sought to challenge the dominance o...

What the Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary is about.

Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary

In 2014, Microsoft launched a witty TV commercial that pitted its digital assistant, Cortana, against Apple's Siri. The ad, titled 'Siri vs. Cortana: Happy Anniversary,' was created to celebrate the one-year anniversary of Cortana's launch.

The 30-second spot begins with a couple sitting on a couch, where the husband is asking Cortana to remind him to buy tickets for their anniversary date. Meanwhile, his wife is using Siri to make a dinner reservation. The two assistants engage in friendly banter, discussing their respective abilities to give weather updates, tweet, and set reminders.

As the conversation intensifies, the couple joins in, with the husband defending Cortana's ability to anticipate his needs, like traffic updates. At one point, Siri quips, "I'll just be over here, silently judging you," to which Cortana responds, "I'm not capable of that emotion."

The ad concludes with the husband asking Cortana to show him "the reminders that matter most." Cortana responds, "Here is your reminder. Happy Anniversary," to which the couple smiles fondly.

The TV spot was a hit with audiences, who appreciated the humor and competitive spirit between the two digital assistants. It also showcased Microsoft's attempt to differentiate itself from Apple by positioning Cortana as a more intelligent, efficient, and intuitive assistant.

Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary produced for Microsoft Windows Phone was first shown on television on July 27, 2014.

Song from commercial Microsoft Windows Phone TV Spot, 'Siri vs. Cortana: Happy Anniversary'

"You Always Make Me Smile" by Kyle Andrews

"You Always Make Me Smile" is a song by American indie rock songwriter and performer Kyle Andrews. The song was released in 2010 and was a part of his "Kangaroo" EP. It was co-written with Kyle's friend Neil Mason.

Lyrics

The song's lyrics express appreciation for a person's unique qualities and how they bring joy to the singer's life. Some of the lyrics include:

"I like your messy hairI like the clothes you wearI like the way you singAnd when you dance with meI don't know why I love youBut I do"

Reception

The song has gained popularity over the years and has been featured in various media, including TV shows and commercials. It has also received positive reviews from music critics and fans alike.

Music Video

The official music video for "You Always Make Me Smile" was filmed in Provo , Utah, and features Kyle Andrews performing the song while various people dance and lip sync to the lyrics. The video has over 1.5 million views on YouTube as of August 2023.

Overall, "You Always Make Me Smile" is a catchy and uplifting song that celebrates the unique qualities of a person and how they bring joy to someone's life.

Frequently Asked Questions about microsoft windows phone tv spot, 'siri vs. cortana: happy anniversary'

Both Cortana and Alexa have their own unique features and capabilities. However, if you are using a Windows 10 or Windows 11 devices, Cortana is already built-in and can be easily set up. If you are using an Amazon device, Alexa would be the better choice.

Voice assistants are software agents that can interpret human speech and respond via synthesized voices. Apple's Siri, Amazon's Alexa, Microsoft's Cortana, and Google's Assistant are the most popular voice assistants and are embedded in smartphones or dedicated home speakers.

Last December, the company tested Amazon Alexa, Apple Siri, Google Assistant and Microsoft Cortana against 800 questions to find out which was superior. Google answered 88% of questions correctly, while Apple scored 75%, Alexa scored 72.5%, and Cortana came in with 63%.

As a personal productivity assistant, Cortana helps you save time getting things done so you can focus on the things that are most important to you. In particular, Cortana can help you access information quicker, connect with other people faster, and be better at keeping on track.

Cortana is Microsoft's digital assistant. First launched in 2014, Cortana was originally developed for the Windows Phone 8.1 and is included in other Windows devices and operating systems (OSes), including Windows 10 and 11.

In general, all three assistants provide accurate responses and fast. However, there are some slight differences. Due to its background in mobile phones, Siri is generally more accurate at understanding spoken commands than Alexa and Cortana.

Cortana (virtual assistant), virtual assistant from Microsoft. Cortana, or Curtana, a ceremonial sword used in the coronation of British monarchs. Cortain, or Curtana, the sword wielded by Ogier the Dane, Paladin of Charlemagne.

Its code name during development was, well, Cortana, named after a female artificial intelligence character in Microsoft's popular Halo series of video games.

Cortana is Microsoft's personal productivity assistant that helps you save time and focus attention on what matters most. To get started, select the Cortana icon on the taskbar. If you're not sure what to say, try asking, "What can you do?"

So, only two months after Watson's success, Apple introduced Siri to the world, then conversational assistants began to pop up like mushrooms after the rain (2012: Google Assistant, 2013: Cortana, 2014: Amazon Alexa, 2016:Google Home, 2017: Bixby etc.).

Cortana is a discontinued virtual assistant developed by Microsoft, that uses the Bing search engine to perform tasks such as setting reminders and answering questions for the user. Cortana on Windows 10, in version 22H2.

Cortana is Microsoft's personal productivity assistant that helps you save time and focus attention on what matters most. To get started, select the Cortana icon on the taskbar. If you're not sure what to say, try asking, "What can you do?"

Videos

Watch Microsoft Windows Phone TV Commercial, 'Siri vs. Cortana: Happy Anniversary'

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Agenices

Agenices of the Microsoft Windows Phone TV Spot, 'Siri vs. Cortana: Happy Anniversary'

Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Microsoft Windows Phone TV commercial - Siri vs. Cortana: Happy Anniversary
T3 The Think Tank

T3 The Think Tank is a renowned marketing agency that has been operating for over thirty years. The company's main focus is helping businesses leverage technology and innovation to achieve their marke...

Products

Products Advertised

Apple iPhone 5s
Microsoft Windows Phone Cortana
Microsoft Windows Phone Mobile Operating System
Nokia Lumia 635
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