What the Sour Patch Kids TV commercial - Movie Theater: Crush is about.

The Sour Patch Kids TV Spot titled 'Movie Theater: Crush' is a humorous ad that pokes fun at the awkwardness of teenage crushes. The ad begins with two teenagers sitting next to each other in a movie theater. The boy nervously reaches for his Sour Patch Kids, accidentally dropping them onto the girl's lap.

The girl notices and picks up the candy, putting it into her mouth. The boy is surprised and a little disgusted, but then the girl makes smacking noises, indicating that she actually likes the sour candies. This is when the boy gets an idea and starts playfully bumping his arm into the girl's while holding his hand out with more Sour Patch Kids for her to take.

The ad ends with the two of them sharing a bucket of the candies and laughing together. The tagline 'Sour, Sweet, and Gone' is displayed on the screen.

The ad effectively captures the awkwardness and excitement of teenage crushes, using the playful interaction over candy to create a shared moment between the two young characters. At the same time, the ad also reinforces the brand's image as a sour then sweet treat that provides a fun experience.

Overall, the 'Movie Theater: Crush' Sour Patch Kids TV Spot is a fun and relatable ad that will likely resonate with young audiences.

Sour Patch Kids TV commercial - Movie Theater: Crush produced for Sour Patch Kids was first shown on television on April 12, 2020.