NBA television commercial 2023 - Ways To Be More Present

What the NBA TV commercial - Ways To Be More Present is about.

The NBA has recently released a new TV spot called "Ways To Be More Present," which encourages fans to live in the moment and immerse themselves in the excitement of the game.

The ad begins with an array of different people from all walks of life, from a construction worker to a young child, all glued to their screens, distracted and not fully present in their surroundings. However, as the ad progresses, we see each individual pause, take a deep breath, and look up to see that they are in the midst of a thrilling NBA basketball game.

The ad then showcases several different ways fans can be more present, such as turning off their phones and fully embracing the energy of the game, engaging with other fans and players, and soaking up every moment of the experience.

The ad itself is visually stunning, with high-energy shots of basketball players dunking, blocking, and shooting the ball interspersed with shots of fans cheering and engaging with the game. The message is clear- being present and engaged in the moment is key to fully enjoying the excitement of the NBA.

As the ad closes, we are left with a final message: take a cue from the basketball court and find ways to be more present in our everyday lives. With this inspiring message, the NBA encourages fans to put down their phones, engage with the world around them, and embrace every opportunity to be fully present in the moment.

NBA TV commercial - Ways To Be More Present produced for NBA was first shown on television on May 1, 2023.