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adidas Basketball TV commercial - Chapter 01: Remember the Why
adidas

Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...

What the adidas Basketball TV commercial - Chapter 01: Remember the Why is about.

adidas Basketball TV commercial - Chapter 01: Remember the Why

Title: Remember the Why: A Journey with adidas Basketball

Adidas Basketball takes viewers on an emotional journey in their TV spot, 'Chapter 01: Remember the Why,' featuring the captivating song "I'm Still in Love" by Alton Ellis. The commercial aims to remind athletes and fans alike of the passion and love that drives them to excel in the game of basketball.

As the commercial begins, we see a young basketball player, clad in Adidas gear, stepping onto an empty court. The camera zooms in on his focused expression as he recalls the very reason that he fell in love with basketball. The atmosphere around him shifts, representing a glimpse into his memories.

The scene transitions to a series of pivotal moments in the player's life: the feel of the basketball in his hands as a child, the roar of the crowd during his high school games, and the exhilaration of making a game-winning shot. These snippets capture the essence of the player's journey, highlighting the ups and downs that have shaped him into the player he is today.

As the montage continues, the background changes, emulating the various stages of the player's career and growth. From community courts to state championships, each level brings new challenges and opportunities for the player to prove himself. Yet, amidst the victories and defeats, his unwavering love for the game remains.

The essence of the spot lies in its ability to resonate with players at every level, evoking a sense of nostalgia and reminding them of their own journey. Whether it's the young child who dreams of one day becoming a professional player or the seasoned athlete who has experienced the highs and lows of the game, 'Chapter 01: Remember the Why' unites them all through a shared passion for basketball.

As the spot draws to a close, the camera returns to the present, showcasing the athlete standing on the court, reinvigorated with purpose and determination. The message is clear: no matter the obstacles, setbacks, or distractions faced along the way, the love for the game remains the driving force behind every successful player.

Adidas Basketball's TV spot, 'Chapter 01: Remember the Why,' accompanied by Alton Ellis' timeless hit "I'm Still in Love," serves as a powerful reminder of the emotional and personal connection individuals have with the game of basketball. It encapsulates the essence of the sport while motivating athletes to continue chasing their dreams and giving everything they have on the court. This chapter is just the beginning, with more captivating stories yet to unfold in the world of adidas Basketball.

adidas Basketball TV commercial - Chapter 01: Remember the Why produced for adidas was first shown on television on November 23, 2022.

Song from commercial adidas Basketball TV Spot, 'Chapter 01: Remember the Why' Song by Alton Ellis

The song "You Make Me So Very Happy" was originally written by Brenda Holloway, Patrice Holloway, Frank Wilson, and Berry Gordy. It was co-written and first recorded in 1967 by Brenda Holloway. However, Alton Ellis also recorded a version of the song.

The song is a heartfelt expression of love and gratitude towards a significant other. It conveys the joy and happiness that the person brings into the singer's life. The lyrics express how the love and presence of the person have made the singer feel complete and content.

Alton Ellis's rendition of "You Make Me So Very Happy" is a soulful and emotionally charged interpretation of the song. His smooth and captivating vocals add depth and intensity to the lyrics, creating a memorable rendition of the track.

The song has gained popularity over the years and has been covered by various artists. It has also been sampled and remixed in different musical genres, showcasing its enduring appeal and influence.

If you're interested in listening to Alton Ellis's version of "You Make Me So Very Happy," you can find it on platforms like YouTube or music streaming services.

Frequently Asked Questions about adidas basketball tv spot, 'chapter 01: remember the why' song by alton ellis

adidas TV Spot, 'The Why' Featuring Chelsea Gray, Chiney Ogwumike, Aliyah Boston, Kahleah Copper, Nneka Ogwumike - iSpot.tv.

Sign up to track 120 nationally aired TV ad campaigns for adidas. In the past 30 days, adidas has had 37 airings and earned an airing rank of #2,326 with a spend ranking of #897 as compared to all other advertisers.

Though it may seem like your average campaign, “Remember The Why” is so much more - it's adidas Basketball ushering in an entirely new era. According to Eric Wise, the Global GM of the sub-label, the Three Stripes are “stripping away the excess and focusing [their] vision on the passion for the game.”

REMEMBER THE WHY: DAMIAN LILLARD.

Using Their Marketing Strategy to Build a Close Relationship with Their Audience. Adidas interacts with its customers. This creates a solid connection to keep them coming back for future purchases. The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level.

Set against the soundtrack of SL2's iconic song, 'On a Ragga Tip', fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler's home country of Australia, with preparations for the biggest women's sporting moment underway.

Adidas trefoil logo Found in its classic and heritage-style clothing and footwear products. The trefoil represents the brand's heritage and its connection to its roots in sports. The three leaves symbolize the brand's focus on diversity, inclusiveness, and global reach.

Adidas' mission statement is “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience - and to do it all in a sustainable way.”

Set against the soundtrack of SL2's iconic song, 'On a Ragga Tip', fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler's home country of Australia, with preparations for the biggest women's sporting moment underway.

Jenna Ortega Jenna Ortega is the face of adidas Sportswear. Adidas Sportswear focuses on maximum comfort.

We see the world of sport and culture with possibility where others only see the impossible. 'Impossible is Nothing' is not a slogan for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and empower all people through action.

The "Impossible is Nothing" campaign was first launched by adidas in 2004 and is understood to be the brand's biggest advertising campaign. The campaign will be launched globally with a film series that features a diverse portfolio of eminent women from sport, fitness, and lifestyle.

Videos

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Agenices

Agenices of the adidas Basketball TV Spot, 'Chapter 01: Remember the Why' Song by Alton Ellis

adidas Basketball TV commercial - Chapter 01: Remember the Why
180LA

180LA is a full-service advertising agency that has been in operation since 2005. Based in Los Angeles, California, the company specializes in creating innovative and creative campaigns that help busi...

adidas Basketball TV commercial - Chapter 01: Remember the Why
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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