PrettyLitter provides convenience with its low-maintenance, lightweight, and odor-trapping crystals, a practical solution to an everyday problem as a cat owner.” “Martha Stewart is the ultimate authority on everything home and lifestyle and her love of animals and her pets is always so apparent.

Daniel Rotman, founder and CEO of PrettyLitter, said, “Martha Stewart is the ultimate authority on everything home and lifestyle, and her love of animals and her pets is always so apparent.

Daniel Rotman, the CEO of Pretty Litter, says that is the little that will change colors to let cat owners know when their cats are having health issues and also help eliminate odors. He invites viewers to go on the website to try Pretty Litter and get a special offer.

Daniel Rotman is the Founder and CEO of PrettyLitter, a cat litter subscription service. Prior to PrettyLitter, Daniel served as the Chief External Affairs Officer for BBYO from 2013 to 2015, where they oversaw all facets of BBYO's development operation.

Not only does one bag last an entire month, but the silica litter is super-absorbent and lightweight. What really makes Pretty Litter worth it, however, is the fact that it is designed to alert you to changes in the pH of your cat's urine as an indication of potential health problems like urinary tract infections.

Pretty Litter receives largely positive reviews from cat parents. Users praise its lightweight texture, odor control, and color-changing properties. Some reviewers have even reported that using Pretty Litter has helped them catch potential health issues in their cats before they became serious.

For the most part, Pretty Litter receives very positive ratings. The litter fulfills its promise of changing colors when a potential health problem is detected, but it is still on the cat owner to take the cat to the vet.

Health & Safety Pretty Litter is made from amorphous silica gel, which is safe and non-toxic for both cats and humans. It's also non-clumping and doesn't expand when wet, so it is less dangerous than clay litter if ingested.

JC Chasez Not only does the spot show off the brand's wet food product, it also introduces viewers to the Tabby 5, a cat boy band fronted by JC Chasez of 'NSync.

When Gingi was 10 and Rotman was 25, Gingi suddenly fell ill, and Rotman realized there were no tools to help monitor her health; a challenge with an animal he describes as “the most stoic of all pets.” That experience inspired him to create PrettyLitter, a health-monitoring cat litter than changes color based on the ...

In May 2021, PrettyLitter was acquired by Mars for a reported $1 billion.

Based on months of hands-on testing with multiple cats, we've concluded that Pretty Litter is worth it for people who like crystal litter and want to see changes in their cat's health - especially if they have one to two cats - but it's not the right choice for everyone.