What the Skittles TV commercial - Smile is about.
Skittles has released a new TV spot titled 'Smile,' which has quickly become a fan favorite. This commercial features a man who has been transformed into a living vending machine that dispenses Skittles candies.
The commercial begins with a frustrated woman who is trying to get Skittles from a vending machine. The machine takes her money, but no candy comes out. Suddenly, the man next to her taps into the empty slot and transforms into a Skittles dispenser. The woman is shocked and amused as the man starts to dispense Skittles from his body, much to the delight of the people around him.
As the man continues to dispense Skittles, the people around him can’t help but smile. The commercial concludes with the voiceover, "See the rainbow, taste the rainbow," as the man’s contagious smile spreads throughout the crowd.
The TV spot is a creative and unique twist on the traditional vending machine. The Skittles vending machine has been transformed into a real-life human, making it a fresh and memorable concept. The man's transformation and his joyful expression make the commercial fun and entertaining to watch.
Overall, the 'Smile' TV spot is a creative and engaging way to showcase the colorful and playful nature of Skittles. The commercial captures the essence of the candy brand and its commitment to spreading joy and happiness.
Skittles TV commercial - Smile produced for
Skittles
was first shown on television on September 2, 2013.
Frequently Asked Questions about skittles tv spot, 'smile'
Candy brand Skittles has come under fire after teaming up with GLAAD (the Gay & Lesbian Alliance Against Defamation) and making changes to its packaging to incorporate 'Black Trans Lives Matter' messaging.
Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.
Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles.
Skittles
In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.
We will donate $1 per every SKITTLES Pride pack sold to GLAAD in support of their ongoing efforts to work through media to combat anti-LGBTQ+ discrimination.
Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.
Skittles apologised to all 138,880 people who complained – individually. The brand offered personal apologies live on Twitch, on Twitter, in Times Square, and with a post listing every single personal it had wronged, which took over ten hours to read. And it wasn't just an empty apology.
According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.
1994
Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever. To date, there have been north of 40 'Taste the Rainbow' commercials made.
Benefits of eating the rainbow
Simply put, eating the rainbow involves eating fruits and vegetables of different colors every day. Plants contain different pigments, or phytonutrients, which give them their color. Different-colored plants are linked to higher levels of specific nutrients and health benefits.
Artists Zipeng Zhu, Symone Salib, Mads 'Mady' G, Bianca Xunise, and Shanée Benjamin sit down with Cameron Esposito to discuss how they found their way to their artistic careers, seeing their artwork on Skittles, and the joy they've felt during Pride.
four-year
"The SKITTLES brand is proud to continue our four-year partnership with GLAAD and introduce new collaborations this year with Audible and Cameron Esposito, to help uplift and provide visibility to the LGBTQ+ community," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.