What the Got Milk? TV commercial - Protein Fight Club: Milk vs. OJ is about.

The Got Milk? TV Spot, 'Protein Fight Club: Milk vs. OJ' is a hilarious ad that pits two popular breakfast beverages, milk and orange juice, against each other in a protein fight club match to see which is better for starting the day.

The scene opens in a high school gymnasium, with a boxing ring set up in the center of the room. In one corner, we have Milk, represented by a hulking glass of milk complete with biceps, gloves, and a towel draped over its shoulder. In the other corner, we have Orange Juice, represented by a smaller glass of OJ with a crazed look in its eyes.

As the referee calls the fighters to the center of the ring, a crowd of students cheers them on. The fight begins, and at first, it seems like Orange Juice is going to come out on top, as it lands several fast punches on Milk. But then Milk starts to fight back, throwing powerful punches that send Orange Juice reeling.

As the fight progresses, Milk gains the upper hand, and the announcer proclaims that milk is the clear winner when it comes to protein. The ad ends with Milk standing triumphant in the ring, while Orange Juice is shown lying on the mat with cartoon birds circling its head.

Overall, this ad is a hilarious take on the classic boxing trope, using it to make a point about the importance of protein in starting your day. The comical representations of Milk and Orange Juice make it entertaining, while the message about nutrition is important for viewers to take away.

Got Milk? TV commercial - Protein Fight Club: Milk vs. OJ produced for Milk Processor Education Program (MilkPEP) was first shown on television on August 28, 2013.