What the LifeLock TV commercial - Faces V4.1A is about.

LifeLock is an identity theft protection company that helps safeguard people's personal information in today's digital world. They released a TV spot called "Faces V4.1A" which showcases the different kinds of people who need protection against identity theft.

The ad opens with a diverse group of people standing in front of a digital wall that's filled with images of faces. On the wall, the faces are constantly shuffling and changing, representing the constant threat of identity theft. The voice-over says, "These are faces of identity theft. They're not just names, they're not just numbers, they're people's lives."

The ad goes on to show different scenarios in which people can become victims of identity theft, such as using public Wi-Fi to check your bank account or online shopping with a credit card. It emphasizes that anyone can become a target, regardless of age, gender, or socioeconomic status.

The digital wall of faces becomes a powerful symbol for the threat of identity theft, and the ad aims to show viewers that they need to protect themselves from this threat. The ad concludes with the message, "LifeLock. More detection, more protection."

Overall, the "Faces V4.1A" TV spot effectively communicates the importance of identity theft protection for everyone, regardless of who you are or what you do. With its eye-catching visuals and strong message, the ad encourages viewers to take the necessary steps to protect their personal information.

LifeLock TV commercial - Faces V4.1A produced for LifeLock was first shown on television on April 18, 2017.