Volvo is a Swedish multinational manufacturing company that is known for its production of automobiles, trucks, buses, and construction equipment. The company was founded in 1927 and has since grown t...
Volvo XC90 Recharge's TV spot is a visually stunning and emotionally resonating advertisement that showcases the luxury performance of the hybrid SUV. With the accompanying uplifting track, "Right Here" by renowned DJ Fatboy Slim, the ad takes viewers on a journey that is simultaneously worldly and personal.
The ad starts with a young girl dreamily gazing at the night sky, evidently musing about life and everything it has to offer. She stands alone on a rocky cliff with deep valleys and a winding mountain road in the background that is illuminated by the lights of a passing Volvo XC90 Recharge. The shot then cuts to various shots of the car driving on beautiful and serene roads showcasing the car's power and elegance.
Throughout the advertisement, the song "Right Here" by Fatboy Slim envelopes the ad with its upbeat and optimistic lyrics. The song perfectly complements the visual elements of Volvo XC90 Recharge, which is all about going on adventures and exploring everything the world has to offer. The ad concludes with a shot of the girl in the back of the car, finally realizing that all the adventure she seeks is "right here" in the comfort of the XC90 Recharge.
Overall, the Volvo XC90 Recharge TV Spot, 'Right Here' Song by Fatboy Slim is an excellent representation of the SUV, showcasing both its performance on the road and the comfort it provides in the passenger space. The ad appeals to adventure-seeking consumers who are looking for a high-end SUV that empowers them to explore the world while enjoying its comforts.
Volvo XC90 Recharge TV commercial - Right Here produced for Volvo was first shown on television on July 10, 2022.
"Right Here, Right Now" by Fatboy Slim
"Right Here, Right Now" is a song by British DJ and musician Fatboy Slim, also known as Norman Cook. It was released as a single in 1999 and is featured on his second studio album "You've Come a Long Way , Baby". The song became one of his most popular and successful tracks, reaching No. 2 on the UK Singles Chart and becoming an international dance hit.
The song features a repeating string melody that was sampled from the James Gang song "Ashes , the Rain & I", as well as a sample of Angela Bassett's voice saying "This is your life ), right here, right now!" from the film Strange Days ). The song has been remixed and sampled in various forms over the years, and has been featured in films, TV shows, and video games.
In recent years, "Right Here, Right Now" has been used by Fatboy Slim as a tribute to environmental activist Greta Thunberg, with the song's title and lyrics being altered to reference her message of climate change awareness. The song remains a popular and iconic dance track and is considered one of Fatboy Slim's best-known works.
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