What the Soma Embraceable TV commercial is about.

Title: Soma Embraceable TV Spot - A Celebration of Confidence and Comfort

[Scene: A bright, sunlit room with a large mirror and a woman in her mid-thirties staring at her reflection.]

Narrator: In a world that often tries to define us, Soma gives you the freedom to define yourself. Introducing the Soma Embraceable collection, where comfort meets confidence.

[The camera zooms in on the woman's face as she smiles and walks towards her closet.]

Narrator: Our innovative design brings together luxurious fabrics and flawless fit to create lingerie that celebrates your unique curves.

[The woman opens her closet to reveal a wardrobe filled with Soma Embraceable bras and underwear.]

Narrator: Whether you're embracing your feminine side or conquering the boardroom, Soma Embraceable empowers you to embrace every moment with grace and ease.

[Cut to a montage of the woman wearing different outfits, showcasing the versatility and support of the Soma Embraceable collection.]

Narrator: Feel the softness against your skin, embrace the gentle embrace of the adjustable straps, and experience the unparalleled comfort that Soma Embraceable offers.

[The woman is seen walking confidently down the street, surrounded by admiring glances.]

Narrator: Because when you feel comfortable, you radiate confidence. And with Soma Embraceable, your confidence knows no bounds.

[The scene transitions to a group of diverse women laughing together, wearing Soma Embraceable lingerie, showcasing a sense of camaraderie and empowerment.]

Narrator: Join the movement and embrace your authentic self with Soma Embraceable. Because you deserve to feel comfortable, confident, and absolutely radiant every single day.

[The Soma logo appears on the screen along with the tagline: "Soma Embraceable: Comfort and Confidence Redefined."]

[Fade out]

Note: The Soma Embraceable TV Spot aims to promote and celebrate the brand's lingerie collection that prioritizes comfort and confidence. It showcases how Soma Embraceable empowers women to embrace their authentic selves and feel comfortable and confident in their own skin. The TV spot emphasizes the luxurious fabrics, flawless fit, and adjustable straps that offer unparalleled comfort. It also highlights the versatility of the collection, showcasing women from different walks of life and diverse backgrounds. The overall message is that when women feel comfortable, they radiate confidence, and with Soma Embraceable, they can embrace every moment with grace and ease. The spot ends by inviting women to join the movement and embrace their authentic selves with Soma Embraceable.

Soma Embraceable TV commercial produced for Soma was first shown on television on September 18, 2012.