About ColaceColace is a brand name for a stool softener medication that contains the active ingredient docusate sodium. Colace is manufactured by Purdue Products L.P. and is available as a prescriptio...
Title: Colace TV Spot: 'It Happens to All of Us'
Synopsis:The Colace TV spot, titled 'It Happens to All of Us,' is a humorous and relatable commercial that aims to break the stigma surrounding constipation. The 30-second advertisement features a diverse cast of characters, highlighting the fact that anyone can experience the discomfort of constipation. By using humor and relatability, the Colace TV spot aims to present a lighthearted solution to a common problem.
Description:The Colace TV spot opens with a middle-aged man working in an office cubicle, clearly uncomfortable due to constipation. As he shifts uncomfortably in his chair, a voice-over begins, saying, "Constipation. It happens to all of us. Even the best of us."
The camera then cuts to a montage of relatable scenes, showcasing several individuals in various situations that highlight the universality of constipation. We see a young woman standing in line at a coffee shop, an elderly man gardening, a mom struggling to catch up with her energetic children, and a student studying late into the night.
Throughout the ad, each character is depicted struggling with the discomfort of constipation, emphasizing the message that it is a common problem that affects people of all ages and backgrounds. This relatable portrayal helps viewers feel understood and less alone in their struggles.
The commercial takes a lighthearted approach to the issue by injecting humor into the scenes. For example, the young woman at the coffee shop tries to discreetly adjust her position, but ends up knocking over a display of baked goods. The elderly man in the garden comically tries to incorporate yoga poses to relieve his discomfort, resulting in a hilarious sequence of events.
As the montage draws to a close, the voice-over assures viewers that there is a solution: "Introducing Colace, the gentle solution for occasional constipation. It works naturally and effectively, providing relief when you need it most."
The screen transitions to the Colace logo and product packaging to emphasize the availability of this solution. The voice-over concludes with, "Don't let constipation hold you back. Colace—get things moving again!"
The commercial ends on a positive note, with a catchy jingle and a display of smiling faces, suggesting that with Colace, people can enjoy a more comfortable and active lifestyle.
Overall, the Colace TV spot 'It Happens to All of Us' effectively addresses the common issue of constipation while utilizing humor and relatability to connect
Colace TV commercial - It Happens to All of Us produced for Colace was first shown on television on July 17, 2018.
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