Lay's is a well-known brand of potato chips and snacks that has been in operation since 1932. The company was founded by Herman Lay in Nashville, Tennessee, and has since become one of the most popula...
Lay's, the renowned potato chip brand, has recently unveiled a captivating TV spot called 'Que no pare el juego' which translates to 'Let the game continue' in English. The ad features the legendary football player, Lionel Messi, indulging in a game of soccer with a group of young children.
The commercial starts with Messi and a small group of kids playing soccer in a dusty neighborhood in Barcelona. As the game progresses, the kids start to show off their impressive skills, and the Argentine superstar joins in, showing off his silky-smooth footwork and wizardry.
The ad then cuts to an older man, who is presumably a spectator of the game, opening a packet of Lay's chips and munching on a few. The crunch of the chips seems to be in sync with the thud of the ball, adding to the excitement of the game. As the kids continue to play, they are joined by more and more people, including older folks, who come out to watch the game and crack open a fresh bag of Lay's.
The TV spot sends a clear message: Lay's doesn't want the game to end, and neither do we. It encourages inclusivity, community, and a love for the game of soccer, which is a part of the daily lives of people across the world.
Overall, Lay's has masterfully captured the essence of soccer, community, and the love of potato chips in a single 45-second ad, making it a must-watch for soccer fans, snack-lovers, and ad-aficionados alike.
Lays TV commercial - Que no pare el juego con Lionel Messi produced for Lay's was first shown on television on February 14, 2022.
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