What the Michelin TV commercial - No Step Is Too Small is about.

Michelin's TV spot, titled 'No Step Is Too Small', features a groovy electronic track by English duo The Chemical Brothers. The ad, released in 2021, is an inspiring ode to innovation, progress, and the power of small steps to create big changes.

The commercial opens with a bird's eye view of a bustling city, as a voiceover declares that "we all have the power to change things, to move forward, to innovate". We then see a series of vignettes, featuring people from different walks of life taking small steps towards progress. A young girl plants a seed in a pot, a man fixes a broken doorknob, a cyclist pedals up a steep hill, a chef carefully slices a tomato. In each scene, we see the satisfaction of a job well done, of progress made, of a small step taken towards a greater goal.

The Chemical Brothers' track 'The Darkness That You Fear' provides a pulsating, uplifting soundtrack to the ad, with its driving beats and soaring synths conveying a sense of forward motion and empowerment.

The ad closes with a shot of a Michelin tire driving over a rain-soaked road, as the voiceover reminds us that "with Michelin, no step is too small, and no road is too long". The message is clear: progress is made by taking small steps, and Michelin is there to support us every step of the way.

Overall, the Michelin TV spot with its catchy soundtrack and inspirational message is a testament to the power of optimism, perseverance, and innovation.

Michelin TV commercial - No Step Is Too Small produced for Michelin was first shown on television on May 17, 2021.