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Michelin TV commercial - Made to Last
Michelin

Michelin is a French company primarily known for manufacturing and selling tires. It was founded in 1889 by brothers André and Édouard Michelin. Over the years, Michelin has become one of the largest...

What the Michelin TV commercial - Made to Last is about.

Michelin TV commercial - Made to Last

Michelin has always been synonymous with high-quality tires that are designed to last. In their latest TV spot, the tire manufacturer partnered with The Chemical Brothers, an iconic English electronic music duo, to produce a powerful and dynamic advertisement that highlights the durability and resilience of their products.

The TV spot, called 'Made to Last', features a thrilling soundtrack created by The Chemical Brothers. The music builds up slowly, with the beats increasing in volume and intensity, creating a sense of anticipation and excitement.

The commercial is filled with stunning visuals that showcase the superior performance and longevity of Michelin tires. It portrays various situations, from people driving their cars on smooth highways to rough terrains, to harsh weather conditions. The tires tackle all these situations masterfully, proving that Michelin tires are made to last.

The message conveyed is clear - Michelin tires are designed to provide exceptional performance and durability, ensuring drivers' safety in any conditions. The Chemical Brothers' original score enhances the feeling of energy and invincibility of the Michelin tires, making the commercial an impressive display of creative collaboration between a tire manufacturer and a legendary music duo.

In conclusion, the Michelin TV spot, 'Made to Last,' is a visually stunning and sonically powerful advertisement that effectively communicates the superior performance and durability of Michelin tires. The partnership with The Chemical Brothers serves to heighten the impact and emotional resonance of the ad, making it a memorable and effective campaign.

Michelin TV commercial - Made to Last produced for Michelin was first shown on television on May 17, 2021.

Song from commercial Michelin TV Spot, 'Made to Last' Song by The Chemical Brothers

This commercial plays a song by The Chemical Brothers called Galvanize.

Frequently Asked Questions about michelin tv spot, 'made to last' song by the chemical brothers

"Galvanize" is a song by British electronic music duo the Chemical Brothers featuring vocals by American rapper Q-Tip. It was released on 22 November 2004 as the first single from their fifth studio album, Push the Button (2005).

In the early days, Bibendum was depicted as a gladiator, a kick boxer, a nimble ballroom dancer in the Italian market, and even a pleasure-seeking ladies' man who took to beer and cigars - the latter a touch added in an attempt to appeal to the wealthy upper-class folks who then had the money to purchase a car.

Somehow the Michelin brothers, André and Edouard, thought having a mascot for their tire company would be a good idea.

Legend has it Edward noticed a pile of tyres on the Michelin stand and commented to his brother that, “with arms, it would make a man”. From this kernel, the beloved mascot grew. He was first painted in 1898 by the poster artist O'Galop, the alias of Marius Rossillon, and was apparently an immediate success.

Back in the late 19th century, in the early days of the company, the Michelin brothers were exhibiting their products at a fair in Lyon when one of them noticed that if you added arms and legs to the pile of tyres they were showcasing, it would look like a man.

What are commercial tyres? Commercial tyres are made to endure the challenges of working vehicles. With performance and durability in front of mind they are tough tyres that are suited best to trucks, buses, mining vehicles, tractors and agricultural vehicles.

Commercial tires are heavy-duty warriors designed for the demanding world of commercial use, offering high load capacity, durability, and stability . On the other hand, light truck tires strike a balance between performance and comfort, catering to personal use or light-duty commercial applications.

Not easy to obtain, the stars are awarded to restaurants that Michelin considers the very best in a given city, and recipients gain immense prestige and exposure along with the honor, with many seeing an increase in business after receiving their stars (while some who lost stars have experienced the opposite).

There's more to Bibendum - MICHELIN's adorably puffy white mascot - than you may know. Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot's name is actually Bibendum (or Bib for short).

The Michelin name comes from the Michelin brothers, Andre and Edouard. They founded the famous tire company in 1889 and produced the Michelin guide that has evolved into the star-ranking system widely used today.

Bibendum (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.

The other is that the majority of the safety equipment in most cars is designed for front impacts, and usually very little protects you from side or rear impacts. Therefore, for maximum safety, the better tires should be kept on the rear.

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Agenices of the Michelin TV Spot, 'Made to Last' Song by The Chemical Brothers

Michelin TV commercial - Made to Last
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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