Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
In the Gatorade TV Spot called "One and Only," basketball superstar Karl-Anthony Towns takes center stage. The ad opens with Towns walking down a dark hallway towards the court, where he's about to play a game. As he goes, he talks about his journey to becoming a basketball player and how Gatorade has been with him every step of the way.
The ad cuts between shots of Towns playing basketball and candid moments where he talks about his struggles with the sport. He discusses how being a basketball player requires constant improvement and pushing beyond your limits, and we see him doing just that in the various shots of him on the court.
As the spot builds to its climax, we see Towns playing a game in a packed stadium as the announcer comments on his incredible performance. Finally, the ad ends with the message "The One and Only - Gatorade," emphasizing that Towns is truly unique and that Gatorade is the drink that helps him perform at his best.
Overall, "One and Only" is a powerful tribute to both Karl-Anthony Towns and Gatorade. The ad expertly captures the intensity of basketball and the hard work it takes to be a top athlete. And throughout it all, Gatorade is shown as the drink that fuels Towns and helps him reach his full potential. For anyone looking to up their game, this ad demonstrates the importance of both hard work and excellent hydration.
Gatorade TV commercial - One and Only produced for Gatorade was first shown on television on June 11, 2017.
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