American Express OPEN television commercial 2017

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American Express

American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...

What the American Express OPEN TV commercial - Start Saying Yes is about.

American Express OPEN has a new TV spot that is quickly becoming one of the most talked-about commercials of the year. Set to the tune of Devo's famous song "Whip It," the commercial encourages viewers to "Start Saying Yes" to new opportunities and ventures.

The ad features a montage of entrepreneurs and small business owners taking risks and trying new things, all while using their American Express OPEN card to fuel their dreams. The message is clear: with the right tools and the right mindset, anyone can start their own business and achieve success.

The use of "Whip It" is particularly fitting, as the song itself is about breaking out of routine and taking control of your life. Devo's unique sound and style also help to give the commercial a fresh, modern feel that is sure to resonate with viewers.

Overall, American Express OPEN's "Start Saying Yes" commercial is a powerful and inspiring message that encourages us all to take risks, pursue our dreams, and start saying yes to new possibilities. Whether you're a budding entrepreneur or just looking for a little inspiration, this is a commercial worth watching.

American Express OPEN TV commercial - Start Saying Yes produced for American Express was first shown on television on June 14, 2017.

Song from commercial American Express OPEN TV Spot, 'Start Saying Yes' Song by Devo

"Uncontrollable Urge" by Devo

"Uncontrollable Urge" is a song by the American new wave band Devo, released on their 1978 debut album "Q: Are We Not Men? A: We Are Devo!". The song was written by Devo's lead singer Mark Mothersbaugh , and it has become one of the band's most popular and enduring songs.

Lyrics and Meaning

The lyrics of "Uncontrollable Urge" deal with the theme of uncontrollable desire, expressed through a series of nonsensical and sometimes surreal phrases. The song's chorus features the repeated phrase "He's got an uncontrollable urge", which is followed by a call-and-response section with the line "And I say yah (he says yah!)".

Mothersbaugh has stated that the song was inspired by his own struggles with obsessive-compulsive disorder , and that the lyrics are meant to convey the feeling of being consumed by an uncontrollable desire.

Reception and Legacy

"Uncontrollable Urge" has been praised for its catchy melody, driving rhythm, and distinctive synth riff. The song has been covered by a number of other artists, including the Foo Fighters, and it has been used in numerous films, TV shows, and commercials over the years.

The song's popularity helped to establish Devo as one of the leading bands of the new wave movement in the late 1970s and early 1980s. Today, "Uncontrollable Urge" is considered a classic of the genre and a quintessential example of Devo's unique style and sound.

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Agenices

Agenices of the American Express OPEN TV Spot, 'Start Saying Yes' Song by Devo

Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...