What the E*TRADE TV commercial - Are You Type E*? is about.

Title: E*TRADE TV Spot: Are You Type E*?

Introduction:In the fast-paced world of investing, E*TRADE has always been at the forefront, empowering individuals to take control of their financial future. With their innovative online trading platform, they have created a community of go-getters, risk-takers, and ambitious individuals who are unafraid to seize opportunities. In the memorable TV spot titled "Are You Type E*?", E*TRADE showcases the characteristics of those who embody their philosophy, urging viewers to embrace their inner "Type E*" and join the movement towards financial independence.

Description:The TV spot begins with an energetically vibrant scene, set against a backdrop of bustling city streets and soaring skyscrapers. The camera zooms in on a diverse group of individuals, all engaged in various activities that exemplify their go-getter attitude. The narrator's voice captivates the audience, speaking directly to those who possess an adventurous spirit and an unwavering determination to master the art of trading.

As the visuals unfold, we witness a businessman confidently striding towards a stock exchange, a young entrepreneur brainstorming ideas in a coffee shop, and a tech-savvy individual glued to their computer screen, navigating the E*TRADE platform with ease. These glimpses showcase individuals from all walks of life, united by their shared desire to shape their financial destiny.

Throughout the TV spot, the narrator emphasizes the distinct qualities of a Type E* individual. Type E* refers to someone who exhibits curiosity, ambition, and the willingness to learn and adapt in order to thrive in the unpredictable world of finance. The narrative takes a introspective tone as it poses thought-provoking questions to the viewers: "Are you driven to take calculated risks?" "Do you find excitement in the unknown?" "Are you constantly seeking ways to grow your portfolio?" These questions serve to ignite a spark within the audience, inspiring them to embark on their own financial journey.

While the visuals showcase the exhilarating possibilities that come with being a Type E* individual, the underlying message is clear – E*TRADE is a platform that provides the necessary resources and guidance for individuals to turn their ambitions into a tangible reality. Whether it's comprehensive research tools, educational resources, or intuitive trading platforms, E*TRADE empowers its users to make informed decisions and seize opportunities in real time.

Conclusion:As the TV spot comes to a close, the scene transitions to a group of individuals – real E*TRADE users – confidently discussing their investment successes. Their stories serve as testimonials, reinforcing the idea that regardless of one's background or level of experience, E*TRADE is the gateway to financial empowerment. The TV spot ends with a powerful call to action, urging viewers to embrace their inner Type E* and become a part of the E*TRADE community.

In summary, the E*TRADE TV spot titled "Are You Type E*?" encapsulates the spirit of E*TRADE's philosophy. It showcases the characteristics of Type E* individuals, emphasizing their drive, resilience, and appetite for growth. Through captivating visuals and a persuasive narrative, the TV spot leaves viewers inspired to harness their own potential and take control of their financial future with E*TRADE.

E*TRADE TV commercial - Are You Type E*? produced for E*TRADE from Morgan Stanley was first shown on television on April 4, 2014.