What the Otezla TV commercial - Family Dinner is about.

The Otezla TV spot, titled "Family Dinner," begins with a family gathering around a dining table to enjoy a homemade meal. However, the atmosphere quickly turns tense when the mother, who suffers from psoriasis, starts to scratch her skin uncontrollably, making her feel self-conscious and embarrassed.

The father and daughter try to ease the tension by sharing their positive experiences with Otezla-a prescription medication used to treat psoriasis-but the mother remains skeptical. She's hesitant to try a new medication, particularly when she's experienced disappointment with previous treatments.

As the spot progresses, the mother becomes increasingly frustrated and isolated from her family. She even avoids participating in an impromptu dance party, too self-conscious about revealing her psoriasis to her loved ones.

However, a turning point comes when the daughter encourages her mother to take control of her condition. With some gentle coaxing, the mother agrees to try Otezla and bravely opens herself up to the possibility of improvement.

The spot ends with a heartwarming scene of the family enjoying a meal together, laughing and dancing without any self-consciousness. The mother is now free to live her life fully, thanks to Otezla.

Overall, the Otezla TV spot, "Family Dinner," is a poignant and empowering advertisement that encourages people with psoriasis to take control of their condition and not let it define them. By sharing relatable family dynamics and honest stories, the advertisement strikes an emotional chord, making the message especially impactful.

Otezla TV commercial - Family Dinner produced for Otezla (Psoriasis) was first shown on television on February 1, 2021.