IntroductionTriscuit is a brand of crackers that has been around for over 100 years. The brand is owned by the American multinational snack and food company, Mondelēz International. Triscuit crackers...
Triscuit, the popular snack brand, recently released a new TV spot featuring Cecily Strong. The ad aims to promote the fact that Triscuit is now verified by the Non-GMO Project, becoming the first major cracker brand to do so.
The ad begins with Cecily Strong standing in a beautiful garden, proudly holding a box of Triscuits. She engages the audience by introducing the new certification and highlighting the importance of non-GMO ingredients.
The camera then cuts to a farm, showcasing the natural ingredients that make up Triscuits: whole grain wheat, oil, and salt, all of which are non-GMO. The farmer emphasizes the commitment to quality, and the Non-GMO Project verifies that the products meet their strict standards.
While discussing the certification, Strong takes a bite out of a Triscuit and starts exclaiming her love for the snack. She uses witty humor and charming statements to keep viewers engaged, promoting the brand as a tasty and health-conscious snack option.
The ad closes with Strong sitting on a porch, enjoying Triscuits with her friends. They all savor the crunch and mouthwatering flavor of the crackers while strengthening the message that Triscuits are not only delicious but also healthy and ethical.
Overall, the Triscuit TV spot with Cecily Strong did an excellent job of promoting the brand's new Non-GMO Project Verification. With the help of a witty host, they showcased the brand's commitment to quality, making a case for Triscuits as a snack that not only satisfies taste buds but also nourishes the body.
Triscuit TV commercial - Non-GMO Project Verified produced for Triscuit was first shown on television on September 11, 2018.
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