Cooper Tires is a leading manufacturer of high-quality tires for a wide range of vehicles including passenger cars, SUVs, trucks, and racing cars. The company was founded in 1914 in Akron, Ohio, and h...
Cooper Tires' Discoverer AT3 TV spot featuring Uncle Cooper and actor Lenny Venito is a nature-inspired advertisement that showcases the tire's off-road capabilities in challenging terrain.
The advertisement showcases a rugged outdoor environment as Uncle Cooper, accompanied by Venito, drives through the rocky terrain, crossing rough patches, steep slopes, and running water without difficulty. The spot emphasizes the tire's reliable performance in a variety of weather conditions and terrains.
Venito narrates the ad in a cheerful and enthusiastic voice, emphasizing the tire's strength and durability, and highlighting its ability to take on any challenge.
The Discoverer AT3 is a tire specially designed for those who love off-road adventures, providing maximum traction and stability on challenging terrains. The tire features zigzag sipes and gripping edges that enhance its stability on wet and snow-filled roads.
In summary, Cooper Tires' Discoverer AT3 TV spot featuring Uncle Cooper and Lenny Venito showcases the strength and durability of the Discoverer AT3 tire, specifically designed for off-road adventurers. The spot is a great representation of the brand and highlights the tire's reliability in harsh environments.
Cooper Tires Discoverer AT3 TV commercial - Uncle Cooper: Nature produced for Cooper Tires was first shown on television on October 17, 2019.
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MARC USA is an American marketing and advertising agency that provides a wide range of services to its clients, such as brand strategy, creative development, media planning and buying, and digital mar...