State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...
The State Farm TV spot entitled 'Future of the Assist', features basketball superstar Chris Paul and his twin brother, who both work as 'assistants' for the insurance company. The commercial is set in the near-future, where the Paul brothers are using advanced technology and state-of-the-art equipment to help State Farm customers.
The ad opens with the Paul brothers approaching a family whose car has broken down in the middle of a deserted road. With the help of a flying drone, the brothers are able to quickly identify the problem and get the car started. Subsequently, they go on to assist a young couple who have locked themselves out of their apartment, using a virtual reality headset to gain entry.
Throughout the commercial, Chris and his twin brother use their basketball skills, including impressive dribbling and passing techniques, as part of their 'assist' approach to helping customers. The ad emphasizes the importance of having a reliable assistant in life, whether it's on the basketball court or dealing with everyday problems.
Overall, the State Farm TV spot is a creative and humorous take on what the future could look like when it comes to customer support and insurance services. Through Chris Paul and his brother's engaging performances, the commercial highlights State Farm's commitment to assisting their clients in innovative and unique ways.
State Farm TV commercial - Future of the Assist produced for State Farm was first shown on television on April 18, 2014.
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