Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...
Buick's TV spot, 'So You' is a powerful and emotional advertisement that speaks to the heart of every person who has ever struggled to achieve their dreams. The ad features a young woman, played by actress Ellie Kemper, who is at a crossroads in her life. She's struggling to find her place in the world and figure out what she wants to do with her life.
As she drives through the city, she's bombarded by messages from society telling her what she should be doing and who she should be. But she refuses to succumb to the pressure and instead follows her own path, breaking away from the pack and blazing her own trail.
Buick's message in this ad is simple but powerful: you are unique and special in your own way, and you shouldn't let anyone else dictate your path in life. The Buick brand is positioned as the perfect vehicle for those who follow their own instinct and carve their own path, which is why Ellie Kemper's character drives a sleek and bold Buick Enclave throughout the ad.
The ad is beautifully shot and features a powerful soundtrack, which makes it even more emotional and engaging. Overall, Buick's TV spot, 'So You' is a great example of how a brand can use emotional storytelling to connect with their target audience and inspire them to live their best life.
Buick TV commercial - So You produced for Buick was first shown on television on May 17, 2023.
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