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The VISA TV Spot, 'Taking Part: David Wise' is a heartwarming advertisement that celebrates the Olympic values of perseverance, dedication, and determination. The commercial follows the journey of David Wise, a freestyle skier and Olympic gold medalist, as he trains for the 2018 Winter Olympics.
The ad begins with David Wise waking up at dawn to begin his grueling training regimen, which includes early morning workouts, weightlifting, and hours of practice on the slopes. As he trains, he reflects on his journey to the Olympics, revealing the sacrifices he has made to achieve his dreams.
Throughout the commercial, viewers are treated to stunning footage of David Wise performing incredible stunts on his skis, accompanied by an inspiring voice-over that emphasizes the importance of taking part and pursuing one's passions with all their heart and soul.
The ad culminates with David Wise successfully landing a difficult trick, bringing his training session to a triumphant end. As he celebrates his success, the voice-over reminds viewers that everyone has their own mountain to climb, but that with grit, determination, and a little help from VISA, anything is possible.
In conclusion, the VISA TV Spot, 'Taking Part: David Wise' is a moving tribute to the spirit of the Olympics and the human capacity for greatness. It showcases the hard work and dedication required to achieve excellence in sports and life and encourages viewers to pursue their dreams with passion and perseverance.
VISA TV commercial - Taking Part: David Wise produced for VISA was first shown on television on February 18, 2022.
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