What the 2013 Lincoln MKZ Hybrid TV commercial - Moving Forward is about.

Title: Moving Forward with Abraham Lincoln: The 2013 Lincoln MKZ Hybrid TV Spot

Introduction:In 2013, the automotive industry witnessed a captivating and revolutionary television spot that brought together the past and the present in a stunning display of innovation. The commercial featured none other than the iconic Abraham Lincoln himself, symbolizing the transformative power of progress. This was a bold move by Lincoln, showcasing their commitment to pushing boundaries and embracing new technologies. Let's take a closer look at the TV spot entitled 'Moving Forward' and how it seamlessly blended history with the cutting-edge features of the 2013 Lincoln MKZ Hybrid.

Description of the TV Spot:The commercial begins with a captivating shot of Abraham Lincoln, brought to life through the magic of visual effects. The screen fades into a bustling, modern-day cityscape, showcasing the dynamic and fast-paced nature of the contemporary world. As the camera zooms out, it reveals that Abraham Lincoln is seated in the luxurious interior of the 2013 Lincoln MKZ Hybrid.

Abraham Lincoln, with elegance and poise, begins recounting his journey towards progress, resonating with his historical significance as an advocate for change. His words intertwine with the seamless transitions between scenes of an ever-evolving society and the exceptional performance of the Lincoln MKZ Hybrid.

The TV spot masterfully illustrates the fusion of technology, elegance, and eco-friendliness that defines the Lincoln MKZ Hybrid. It highlights the breathtaking panoramic glass roof, the sleek design, and the intuitive and user-friendly technology infused throughout the vehicle.

The visuals take the viewers on a captivating ride, showcasing the silent whisper-quiet drive of the hybrid engine, the advanced safety features, and the effortless connectivity in the car. Seamless shots of the MKZ Hybrid driving through both urban and natural landscapes emphasize the versatility of the vehicle, a testament to Lincoln's commitment to harmony between the modern world and the environment.

As the commercial progresses, the voiceover and visuals seamlessly merge. Abraham Lincoln's powerful speech continues, reinforcing the idea that progress knows no bounds and that the Lincoln MKZ Hybrid is a testament to the spirit of constantly moving forward.

Conclusion:The 2013 Lincoln MKZ Hybrid TV spot, 'Moving Forward' Featuring Abraham Lincoln, was a triumph in the world of automotive advertising. By linking the influential figure of Abraham Lincoln with the modern advancements of the Lincoln MKZ Hybrid, the commercial successfully conveyed Lincoln's commitment to innovation, elegance, and a sustainable future.

Through stunning visuals, captivating narration, and a blending of past and present, the TV spot left a lasting impression on viewers. It encouraged them to see the Lincoln MKZ Hybrid as a vehicle that not only honors history but also embraces the future. Lincoln reminded us all that progress is constant, demonstrating their dedication to shaping the automotive landscape in a brave and forward-thinking manner.

2013 Lincoln MKZ Hybrid TV commercial - Moving Forward produced for Lincoln Motor Company was first shown on television on December 3, 2012.