What the Yoplait TV commercial - Midnight Craving is about.

Yoplait's TV spot 'Midnight Craving' is a commercial that depicts the struggle of satisfying late-night cravings, especially when it comes to something sweet and indulgent. The ad begins with a young woman, who seemingly has just woken up in the middle of the night. She's sitting on her bed, scrolling through her phone, when she starts feeling a strong desire for something sweet.

Her search for something satisfying leads her to the refrigerator, where she discovers a container of Yoplait yogurt, flawlessly placed in the middle of the fridge. As she takes a spoonful of the creamy, fruity yogurt, the craving disappears, and she's able to go back to bed with a happy heart and a satisfied stomach.

The ad is powerful because it portrays the relatable feeling of craving something sweet in the middle of the night, without resorting to junk food. Yoplait's yogurt is showcased as a healthier and more beneficial alternative that satisfies every craving without ruining your health and diet.

Overall, this ad is a clever way to advertise Yoplait's products while also resonating with those who know the struggle of midnight cravings. The depiction of a healthier alternative can motivate viewers to make the switch to yogurt and choose a healthier lifestyle.

Yoplait TV commercial - Midnight Craving produced for Yoplait was first shown on television on July 13, 2014.