The reason is that the term has been a registered NFL trademark since 1969, requiring commercials, radio hosts and other specific media personnel to pay to use the official name.

You may have noticed, even the viral Super Bowl commercials typically have a football theme, but don't actually say the name of the event. That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.

Jay-Z turned down the opportunity to headline the 2020 edition after the NFL allegedly informed him that they wanted control over who he could bring out for the performance. Pink and Cardi B also rejected the NFL's offer to perform in 2019 for the same reason that Rihanna turned down the opportunity.

Fox is broadcasting Super Bowl 57 on Feb. 12, 2023, taking its turn in a rotation of three networks that will soon become four. NBC, CBS, and Fox alternate Super Bowl broadcasts, and ABC will join the rotation with Super Bowl 61 in February 2021.

But USC experts note that with the rise of social media, the Super Bowl has become a kickoff of sorts for a massive campaign that will magnify through social channels from Twitter to Instagram to YouTube, drive more consumers to buy their products and boost their quarterly revenue.

Many Super Bowl advertisements have become iconic and well known because of their quality, unpredictability, humor, and use of special effects.

Artists who accept to do this show often are looking to either give a proper boost to their career or simply want to cross this from their bucket list. But Taylor Swift still declined twice already, keep in mind she previously declined the same offer for the 2022 event.

According to TMZ, Swift was offered the coveted spot, but declined in order to focus on rerecording her first six albums. More recently, Usher was confirmed as the 2024 headliner.

YouTube TV The National Football League today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States starting with the 2023 NFL season.

Without express written permission from the NFL and/or the teams involved, you may not use the following, or related protected words or logos, in marketing or promotions, whether on-air, in print, online, or otherwise: “Super Bowl” “Super Sunday” The Super Bowl logo.

Advertisers think it's worth it. Audience data proves that people watch the Super Bowl - it is the biggest American event in television every year. The companies who buy the time testify that Super Bowl ads produce revenue and sales.