The cinematic narrative follows the fictional Mrs. Hayes, inspired by hundreds of true stories, who nurtured a community with the same care and purpose that she nurtured her beloved car and how, in turn, that neighbourhood came to cherish her.

The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.

Find New Roads Chevrolet greeted the new year with a new advertising slogan. The American auto brand has shifted gears from its former “Chevy Runs Deep” tagline into the new “Find New Roads” message that will launch early this year.

the Chevrolet bowtie logo DETROIT – Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation.

Chevrolet™ /ˈʃevrəleɪ/ /ˌʃevrəˈleɪ/ (also also informal Chevy) ​a well-known US make of car produced by General Motors since 1918. It was first made in 1911 by Louis Chevrolet (1878-1941) and William Durant (1861-1947).

Chevy's Admen On February 7, 1911, Frank Campbell and Henry Ewald, two Detroit-area admen with auto marketing backgrounds, formed a new agency, its focus apparent in its first tagline: ““We care not who makes the nation's cars, if we may write and place the nation's advertising.” Six years later came their big break.

impala THE impala, a gentle, fleet-hoofed grazing animal from eastern Africa, has long been associated with Chevrolet's large upper-level models.

/ˈʃevrəleɪ/ /ˌʃevrəˈleɪ/ (also also informal Chevy) ​a well-known US make of car produced by General Motors since 1918.

Chevrolet Silverado The Chevrolet Silverado full-sized pick-up truck has been the best selling model for the brand in the United States for decades, while the Malibu midsized sedan is its most popular sedan and the Equinox compact crossover its best selling crossover.

Share on: Facebook | Twitter | LinkedIn. Chevrolet greeted the new year with a new advertising slogan. The American auto brand has shifted gears from its former “Chevy Runs Deep” tagline into the new “Find New Roads” message that will launch early this year.

Find New Roads General Motors is introducing a new global Chevrolet brand slogan, 'Find New Roads'.

The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.