Jack in the Box is a fast-food restaurant chain that has been serving delicious and affordable meals to customers since 1951. Founded in San Diego, California, by Robert O. Peterson, this iconic compa...
The 2013 Super Bowl Commercial for Jack in the Box is one of the most memorable ads of all time. The tagline for the commercial was 'Hot Mess,' and it featured a young man named Jack (played by an actor) who found himself in a rather compromising position after a night of partying.
The commercial starts with Jack waking up in his bed, still dressed in his clothes from the previous night. He looks around his room, which is a complete mess, and then realizes that he's not alone. There's a woman in his bed who he doesn't recognize, and she's wearing a Jack in the Box hat.
As Jack tries to piece together what happened the night before, the woman suggests that they go get some Jack in the Box for breakfast. Jack agrees, and the two of them set off on a wild adventure to find a Jack in the Box restaurant.
Along the way, they encounter all kinds of wacky characters, including a group of breakdancers, a marching band, and a man in a chicken suit. Despite all of these distractions, Jack and the woman persevere and finally arrive at the Jack in the Box restaurant.
Once they get there, they order a large breakfast sandwich and a big cup of coffee. As they sit down to eat, the woman puts her arm around Jack and says, "I guess we're both a hot mess." The commercial ends with the tagline, "Sometimes, you've just gotta have it."
Overall, the Jack in the Box 'Hot Mess' commercial was a huge success, thanks to its humorous storyline and catchy tagline. It also managed to capture the spirit of the Super Bowl, which is all about having fun and letting loose.
Jack in the Box 2013 Super Bowl Commercial TV commercial - Hot Mess produced for Jack in the Box was first shown on television on February 2, 2013.
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