Print and TV commercials have been their playground for over a hundred years, with more recent journeys into social and PR stunts. Coca-Cola's ads give us a masterclass in brand consistency.

First Coca-Cola Ad Coca-Cola's first TV advert aired on Thanksgiving Day 1950. The commercial starred Edgar Bergen and Charlie McCarthy and was part of a Thanksgiving television special.

In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.” In the mid-1890s, The Coca-Cola Company hired Massengale Advertising of Atlanta.

Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company's products over those of the competitors'.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

Coca-Cola is no stranger to celebrity endorsement, working with many big stars throughout the decades.

Gomez is partnering with Coca-Cola on the "Share a Coke and a Song" campaign. Lyrics from two of her songs, “Love You Like a Love Song” and “Me & the Rhythm” are currently featured on limited-edition Coca-Colapackaging in the US along with lines from more than 60 other tracks.

Critical Elements of Coca-Cola Content Strategy Coca-Cola's content often revolves around happiness, friendship, and celebration themes, which resonate with its target audience. By telling compelling stories, Coca-Cola captures consumers' attention and reinforces its brand values.

The Coca-Cola Company purpose remains clear: To refresh the world and make a difference. This purpose is uniquely us. It's why we exist, and it's needed now, more than ever.

Some key elements of Coca-Cola's branding and messaging include: Happiness and Optimism – Coke's brand identity has always centred around happiness, joy, fun, and optimism. Their marketing messages promise happiness and good times through drinking Coke.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.