What the Slim Jim TV commercial - Heimlich is about.

The Slim Jim TV spot, 'Heimlich', is a clever and humorous advertisement that plays on the concept of choking and the Heimlich maneuver. The ad opens with a man, who appears to be choking on a piece of food, desperately trying to dislodge it from his throat. A group of concerned onlookers rushes to his aid, attempting to perform the Heimlich maneuver. Just as it looks like the choking victim is about to pass out from lack of air, a heroic figure bursts onto the scene - a man with a Slim Jim in hand.

With a bold confidence, the Slim Jim man prepares to save the day and dislodge the blockage in the choking victim's throat. He pauses for a moment to savor the meaty snack before positioning it as if it's the most natural thing in the world to use a Slim Jim for the Heimlich maneuver. Miraculously, his unconventional technique works, and the panting victim breathes a sigh of relief, while the onlookers marvel in astonishment.

This advertisement is an excellent example of marketing creativity that doesn't take itself too seriously. It perfectly encapsulates the brand's bold and playful personality while still delivering the product messaging in a memorable and engaging way. After watching the Slim Jim TV spot, 'Heimlich', audiences are left with one message: when it comes to snack foods, there's nothing quite as heroic as a Slim Jim.

Slim Jim TV commercial - Heimlich produced for Slim Jim was first shown on television on November 12, 2017.