Hanes is a well-known company that specializes in manufacturing and retailing various products, primarily in the apparel industry. The company has a strong reputation for providing exceptional custome...
Hanes is a well-known American clothing brand, and a major part of its success can be attributed to their iconic TV commercials. One of the most popular Hanes commercials featured none other than the legendary basketball player, Michael Jordan.
The Hanes TV commercial titled "Office" was first aired in 2002, and it instantly became a sensation among the audience. The commercial showed Michael Jordan at his charismatic best, as he entered an office space dressed in a formal suit and tie. He was there to promote Hanes' tagless T-shirts, and the message was simple: wear something that is comfortable and doesn't distract you from your work.
Jordan takes a few steps, makes eye contact with one of the employees, and decides to play a little prank on him. With a quick hand motion, he switches off the light, and the room goes dark. In the next shot, we see Michael Jordan moonwalking across the office in complete darkness, while everyone else is clueless. He then switches on the lights, and we see him in a Hanes undershirt, visibly comfortable in his attire. The commercial ends with Jordan reiterating the benefits of Hanes' tagless T-shirts in his trademark deep voice.
The commercial was a massive success and left a lasting impression on viewers. It showcased Michael Jordan's playful side and highlighted the importance of comfort in everyday attire. Hanes' tagless T-shirts became an immediate hit, and the company saw a significant increase in sales after the commercial aired.
Overall, the Hanes TV commercial featuring Michael Jordan was a brilliant marketing strategy that combined humor, style, and comfort in one go. It remains a popular and memorable advertisement to this day, and it speaks volumes about the timeless appeal of both Hanes and Michael Jordan.
Hanes TV Commercial Office produced for Hanes was first shown on television on November 25, 2012.
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