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Advertisers of the Twix TV Spot, 'Univision: elige un lado'

Twix TV commercial - Univision: elige un lado
Twix

Twix is a popular chocolate bar that is manufactured and marketed by Mars, Inc. The candy bar consists of a biscuit base that is topped with a layer of caramel and covered in chocolate. Twix was first...

What the Twix TV commercial - Univision: elige un lado is about.

Twix TV commercial - Univision: elige un lado

Title: Twix TV Spot: 'Univision: Elige un Lado'

Introduction:In the ever-competitive world of advertising, Twix has never shied away from pushing the envelope and creating memorable commercials. One such standout TV spot is the Twix advertisement titled 'Univision: Elige un Lado.' This ad takes a unique and daring approach, captivating its audience with humor, wit, and a touch of controversy. Let's dive into this innovative and thought-provoking advertisement.

Plot:The advertisement begins with a split-screen, showcasing two sides of a vibrant and diverse neighborhood. On the left, we have a group of friends having a blast at a neighborhood barbecue, laughing and enjoying delicious food. On the right, we see a lively dance party erupting at a local salsa club, where people are dancing with pure joy on the dancefloor. The vibrant energy of both scenes is palpable.

Enter the Twix dilemma: a mischievous character dressed in a red suit, representing the iconic 'Left Twix' and a character in a blue suit, representing 'Right Twix.' These characters, armed with irresistible smiles and a playful demeanor, make their appearance known to the confused and intrigued onlookers.

The characters from both sides start a playful battle, attempting to convince the people which side they should choose. It unfolds into a hilarious sequence of one-upmanship between the Left Twix and Right Twix characters. They use slapstick comedy and clever banter to emphasize the qualities unique to each Twix bar – crunchy biscuit on the left, creamy caramel on the right – making it an impossible decision for the viewers.

Meanwhile, the people from the neighborhood are drawn into the escalating rivalry. They cheer and support their preferred side, adding to the hilarity and excitement. The ad subtly captures the essence of choosing a side without taking itself too seriously.

Finally, the ad climaxes with a twist. Instead of asking customers to choose one side, the Twix characters suddenly unite and reveal that Twix lovers don't have to compromise. People are free to enjoy both the crunchy and creamy combination, demonstrating that Twix is the perfect treat for those who refuse to choose only one pleasure.

Conclusion:Twix's TV spot, 'Univision: Elige un Lado,' is a masterful display of creativity and humor. It cleverly engages the audience with a split-screen narrative and showcases the unique qualities of the classic Twix bar. This bold advertisement challenges the conventional notion of choosing sides and encourages

Twix TV commercial - Univision: elige un lado produced for Twix was first shown on television on October 2, 2018.

Videos

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Agenices

Agenices of the Twix TV Spot, 'Univision: elige un lado'

Twix TV commercial - Univision: elige un lado
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Twix TV commercial - Univision: elige un lado
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

Twix Cookie Bars
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