Wild Turkey: A Brief OverviewWild Turkey is a brand of Kentucky Straight Bourbon Whiskey that has been around since 1940. The brand is owned by the Campari Group, an Italian beverage company that has...
Title: Give 'Em The Bird: A Wild Turkey TV Spot
Introduction:In the realm of whiskey advertising, it's common for brands to try and captivate their audience through a mix of elegance, tradition, and sophistication. However, Wild Turkey, a whiskey brand with a fierce and adventurous spirit, sought to stand out from the crowd. In their iconic TV spot, titled "Give 'Em The Bird," Wild Turkey unleashed a rebellious and audacious campaign that embodied the untamed essence of their whiskey.
Scene 1: The Rustic DistilleryThe commercial opens with a sweeping aerial shot of the Wild Turkey distillery nestled in the rolling hills of Kentucky. The soundtrack pulsates with a mix of electric guitars and drums, setting the stage for what's about to unfold. The camera zooms in, revealing master distillers handcrafting fine bourbon with meticulous care, showcasing the brand's dedication to quality craftsmanship.
Scene 2: The Feisty FlockAs the tempo rises, the scene abruptly shifts to a flock of wild turkeys strutting through a sun-drenched field. Their feathers glisten in the light, and their presence demands attention. The camera captures their powerful movements, conveying a sense of untamed freedom that parallels the spirit of Wild Turkey whiskey.
Scene 3: An Unconventional ToastCutting to a vibrant bar scene, the TV spot features a diverse group of friends huddled together, reveling in the atmosphere, and savoring their Wild Turkey drinks. The conversation is lively, laughter fills the air, and a sense of camaraderie burns bright. Instead of raising delicate glasses, they raise their bottles high in defiance, giving a rebellious toast to the unconventional and daring spirit that defines Wild Turkey.
Scene 4: The Adventure CallsAs the spot progresses, a montage of adventurous scenes flashes across the screen, showcasing people who embody the Wild Turkey spirit. With heart-pounding intensity, viewers witness daredevils conquering a treacherous mountain peak, surfers riding wild waves, and explorers venturing into uncharted territories. The vignettes capture the essence of living life to the fullest, mirroring the boldness and audacity of the Wild Turkey whiskey itself.
Scene 5: The Tagline StrikesThe ad concludes with a shot of the Wild Turkey logo against a vivid sunset backdrop. The tagline "Give 'Em The Bird" fades in, alongside an invitation for viewers to "Take a shot of our untamed spirit." The screen goes black, leaving
Wild Turkey TV commercial - Give Em The Bird produced for Wild Turkey was first shown on television on November 13, 2012.
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