Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division.

Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back ...

About the Brand Lee® is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live with confidence. Lee's collections include a range of styles for men, women, girls and boys.

Originally designed for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly The Wild One and Rebel Without a Cause, leading to the fabric becoming a symbol of rebellion among teenagers, especially members of the greaser subculture.

Levi's 501 jeans Levi's 501 jeans have been a staple in fashion for over a century. Known for their classic style, durable construction, and iconic details like the button fly and copper rivets, Levi's 501 jeans have stood the test of time and continue to be a popular choice for people of all ages and styles.

The 30's and 40's saw Lee overtake its competitors in the work-wear market by offering a superior product and during the 1950's Lee experienced massive worldwide expansion when it made a foray into casual wear as denim became more popular and accepted as everyday wear.

Lee® is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live with confidence. Lee's collections include a range of styles for men, women, girls and boys.

Jeans have been around for centuries. They were made as workwear and served a practical purpose: to be durable and functional. That's why they were made from denim; a durable, versatile and inexpensive fabric.

Ask any group of people why they wear jeans and you will get a range of answers. For some they're comfortable, durable and easy - for others they're sexy and cool.

Since it's made from cotton, denim is natural and highly breathable, but the thick twill weave of this fabric makes it highly resistant to abrasions and tears. Denim is also easy to wash and patch, and its blue color makes it easily identifiable as workwear.

After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. During the 1960s, the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear.

Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back ...