What the Lunchables TV commercial - Jackie & Platy Social Distance is about.

Title: Lunchables TV Spot - 'Jackie & Platy Social Distance'

Introduction:In this playful and timely TV spot, Lunchables introduces us to Jackie and Platy, two fun-loving characters who find themselves navigating the challenging realm of social distancing. Through their adventures, Lunchables highlights the importance of staying connected while making light-hearted references to the new normal we all faced during this particular time. Let's dive into the story of Jackie and Platy and how they reimagine their friendship while practicing social distancing.

Scene 1: The ParkThe scene opens on a vibrant and sunny day at a park. Jackie, a lively and imaginative girl, is holding her favorite Lunchables pack, while Platy, her plush platypus toy, accompanies her. They are excited to embark on their usual adventures, but something feels different. We can see other children playing in the background, but they are all socially distanced with their own Lunchables packs.

Scene 2: Jackie's Creative SolutionAs the camera follows Jackie and Platy walking in the park, Jackie pauses to observe the other kids playing from a safe distance. Suddenly, a lightbulb moment occurs. Jackie sets up a mini picnic blanket on the grass, placing Platy at one end and herself at the other. They're socially distanced but still sharing a bonding experience.

Scene 3: Imaginary AdventuresJackie and Platy start sharing their Lunchables snack packs. As they savor each bite, their imaginations take over. Suddenly, they are transported to a world full of wonders. Their picnic blanket transforms into a magic carpet, and they soar through a sky filled with floating lunchboxes. They visit distant lands, encounter friendly Lunchables characters, and enjoy imaginative play — all while still maintaining their social distance.

Scene 4: Making Memories TogetherThroughout their adventures, Jackie and Platy cherish the moments they spend together, even though they can't physically be close. From playing a virtual game of tag to creating art with their Lunchables wrappers, they discover countless ways to maintain their connection while respecting social distance guidelines.

Scene 5: The Power of ConnectionThe TV spot ends with Jackie and Platy bidding their new Lunchables friends farewell and returning to their usual picnic blanket. Holding hands (or rather, plush paw and human hand), they share a heartfelt moment of gratitude for the lessons learned during these times. The voiceover reminds viewers about the importance of staying connected, even when we can't be physically close, and Lunchables' commitment to bringing joy into every Lunchables experience.

Conclusion:The Lunchables TV Spot, 'Jackie & Platy Social Distance,' presents a heartwarming story about friendship, innovation, and the power of imagination. Jackie and Platy exemplify the resilience and adaptability we have seen during difficult times, emphasizing that even when social distancing is necessary, we can still find unique ways to stay connected. Through this heartfelt advertisement, Lunchables reminds us all to cherish the relationships we have and the memories we create, regardless of the circumstances we may face.

Lunchables TV commercial - Jackie & Platy Social Distance produced for Lunchables was first shown on television on August 19, 2020.