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Advertisers of the Reese's TV Spot, 'Halloween: A Better Place'

Reeses TV commercial - Halloween: A Better Place
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses TV commercial - Halloween: A Better Place is about.

Reeses TV commercial - Halloween: A Better Place

Reese's TV spot 'Halloween: A Better Place' is a great example of how a commercial can capture the Halloween spirit in a fun, quirky and imaginative way. The spot starts with an old man giving out candy to trick-or-treaters in a dimly-lit neighborhood. The children are dismissive of his candy until he offers them Reese's peanut butter cups. Suddenly the mood changes, and the children happily take the candy and start dancing.

As they move through the streets, they enter a magical world where everything is better with Reese's. The kids' costumes transform into peanut butter cups, and they're joined by giant Reese's cups playing various musical instruments. The scene culminates in a party where delicious delights abound, and dance and music are in abundance.

The ad is a great marriage of Halloween themes, childlike wonder, and Reese's perfect snack. The music and visuals combine to create a beautiful world where everything is perfect with Reese's. The ultimate message of the spot is that Reese's makes Halloween a better place, a place where joy and fun are all around.

Overall, the Reese's TV spot 'Halloween: A Better Place' is an inspired bit of marketing. It taps into nostalgia for Halloween and playful optimism while highlighting just how special Reese's is. The commercial is great for people of all ages and makes a strong case for Reese's being the official candy of Halloween.

Reeses TV commercial - Halloween: A Better Place produced for Reese's was first shown on television on October 4, 2021.

Frequently Asked Questions about reese's tv spot, 'halloween: a better place'

One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."

Meet Andrew Athias, “The Reese's Guy.” It's his jawn: “Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. When we like something we're going to tell you about it whether you want to hear it or not.”

We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

And we're not ashamed to rub that fact in your face. These spots continue the super confident “Not Sorry” campaign, voiced by Will Arnett.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Reese's includes the overall top-selling confection item - the Reese's Peanut Butter Cups King Size - as well as six of the top 20 chocolate/non-chocolate items.

Notable people with the given name "Reese" include

  • Reese Schonfeld (1931–2020), American journalist.
  • Reese Stalder (born 1996), American tennis player.
  • Reese Waters (born 1980), American comedian.
  • Reese Witherspoon (born 1976), American actress.
  • Reese Wynans (born 1947), American keyboard player.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement.

First introduced around 1928, the PB cups were not a stand-alone treat, but were marketed as part of an assortment of candies that you could buy by the weight. They were named for their creator, Harry Burnett Reese. Unlike Milton Hershey, it was not obvious that Harry Reese was destined to become a confectioner.

According to the Hershey's Community Archives, Reese's Peanut Butter Cups get their name from their founder, Harry Burnett Reese. H.B. Reese started out in the candy business by managing dairy production for Milton S. Hershey.

The original incarnation of Reese's #NotSorry was a response to the campaign “Sorry, I Was Eating a Milky Way” launched by competitor Mars in 2012. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating.

Will Arnett is a Canadian-American actor, voice actor, and comedian. He is most famous for playing George Oscar "Gob" Bluth II in the Fox series Arrested Development (2003). He also appeared in films such as. Arnett also voices the title character of Netflix's original animated series BoJack Horseman (2014).

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Actors

Actors who starred in Reese's TV Spot, 'Halloween: A Better Place'

Will Arnett photo
Agenices

Agenices of the Reese's TV Spot, 'Halloween: A Better Place'

Reeses TV commercial - Halloween: A Better Place
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses TV commercial - Halloween: A Better Place
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
TV commercials

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