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Reeses TV commercial - Real Letter
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses TV commercial - Real Letter is about.

Reeses TV commercial - Real Letter

Title: Reese's TV Spot 'Real Letter': A Heartwarming Twist on Traditional Correspondence

Introduction:In a world dominated by digital communication, Reese's, the well-known chocolate and peanut butter confectionery brand, decided to take a different approach with their TV spot titled 'Real Letter.' With a heartwarming twist on traditional correspondence, Reese's brings back the nostalgic charm of receiving a handwritten letter and emphasizes the power of personal connections.

Setting the Scene:The TV spot opens with a scene in a cozy living room, where a young girl named Emily, dressed in her pajamas, is sitting by the fireplace. It's a serene evening, and she's eagerly waiting for a response to a letter she had previously written. The anticipation is palpable as Emily scans the room for any signs of her awaited reply.

The Letter:The camera zooms in on a worn-out envelope with a hastily written "Reese's" on the front. The letter contains Emily's heartfelt appreciation for Reese's chocolate and peanut butter cups, recounting memories of joy and happiness associated with the treat. She expresses these sentiments with heartfelt sincerity, expressing her gratitude for the comforting moments Reese's has brought into her life.

Delivery:Suddenly, a sound is heard from the front door. Emily jumps up and rushes to open it, her eyes lit up with sheer excitement. There, in a picturesque moment of nostalgia, stands a mailman holding a delivery of Reese's chocolate and peanut butter cups. In his hand, he holds Emily's letter as confirmation that her message had been received.

Emotional Connection:With trembling hands, Emily takes the package and eagerly opens it, revealing a personalized note from Reese's. The note reads, "Dear Emily, Your letter touched our hearts! We're sending you a sweet surprise to say thanks for being a fan. Enjoy the chocolatey goodness!" Along with the heartfelt message, the box contains an assortment of Reese's products just for her.

Conclusion:The 'Real Letter' TV spot from Reese's effectively captures a sense of nostalgia and highlights the power of personal connections. It reminds viewers of the joy of receiving heartfelt correspondence and the emotional impact it can have. The spot not only showcases the brand's appreciation for their loyal fans but also reinforces the warm and comforting emotions associated with Reese's chocolate and peanut butter treats.

By choosing to bring back the traditional art of letter writing, Reese's showcases their commitment to going above and beyond to engage with their audience in a genuine and meaningful way. The 'Real Letter' TV spot serves as a reminder that sometimes a simple act of appreciation can create a lasting impact and deepen personal connections.

Reeses TV commercial - Real Letter produced for Reese's was first shown on television on July 20, 2021.

Frequently Asked Questions about reese's tv spot, 'real letter'

Meet Andrew Athias, “The Reese's Guy.” It's his jawn: “Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. When we like something we're going to tell you about it whether you want to hear it or not.”

The original incarnation of Reese's #NotSorry was a response to the campaign “Sorry, I Was Eating a Milky Way” launched by competitor Mars in 2012. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating.

“There's no wrong way to eat a Reese's.” If you're a millennial like me, you probably had that slogan burned into your brain thanks to countless Reese's Cups commercials playing during your Saturday morning cartoon block.

We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement.

According to the Hershey's Community Archives, Reese's Peanut Butter Cups get their name from their founder, Harry Burnett Reese. H.B. Reese started out in the candy business by managing dairy production for Milton S. Hershey.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Luckily, Wal-Mart in Japan began stocking them and the nation was able to share in this chocolaty pleasure. But apparently Japanese Reese's are missing a preservative not allowed in the country that exists in American Reese's. If this were still the case, they'd be very dangerous.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Reese's Peanut Butter Cups were named after their founder, Harry Burnett Reese, so it's a possessive form of his last name.

The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5. A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.

REESE'S on X: "Our official mascot, Cuppy's in the house: #REESESGameday #FinalFour http://t.co/m9UJapNTrI" / X.

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Actors

Actors who starred in Reese's TV Spot, 'Real Letter'

Will Arnett photo
Agenices

Agenices of the Reese's TV Spot, 'Real Letter'

Reeses TV commercial - Real Letter
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses TV commercial - Real Letter
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
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