Sign up to track 297 nationally aired TV ad campaigns for Chick-fil-A. In the past 30 days, Chick-fil-A has had 1,951 airings and earned an airing rank of #562 with a spend ranking of #139 as compared to all other advertisers.

In 1995, the phrase “Eat Mor Chikin” first appeared on a billboard in Atlanta, Ga. Painted by a pair of mischievous cows, the phrase kicked off one of the most recognized advertising campaigns in Chick-fil-A history.

Chick-fil-A does the occasional print ad or coupon mailer, but the most common traditional advertising methods used to market to its target audience are billboards, television ads and sponsorships.

The brand often highlights its commitment to quality, customer service, and community involvement in its advertisements. Additionally, Chick-fil-A leverages various channels, including television, social media, and outdoor advertising, to reach a wide range of customers and reinforce its brand messaging.

Middle & Upper Class. Chick-fil-A's customer base is largely middle to upper-middle class. They may be frugal and not want to needlessly spend money, but they do have the disposable income necessary to comfortably eat out on a regular basis.

The original Chick-fil-A Chicken Sandwich After testing out hundreds of recipes, our founder, Truett Cathy created the recipe for the original Chick-fil-A Chicken Sandwich with two pickles on a toasted buttered bun, and to this day, each one is still crafted with quality ingredients and breaded by hand.

Yes, Chick-Fil-A lives up to the hype, for two primary reasons: They serve higher quality chicken than other fast food chains. The chicken is juicy and the filets come from natural, contiguous cuts of the chicken, so the texture is much better than the reconstituted meat you'll often find in other fast food chicken.

"To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A."

Chick-fil-A's corporate purpose is "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A." Learn more about our company by visiting our Who We Are page.

Our chicken is held to some of the highest standards for cut and quality in the industry. It is never ground or mechanically separated. We expect all our supplier facilities to adhere to rigorous standards for food safety, as well as our Chick-fil-A restaurant Operators.

Corporate purpose “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.”

It's a play on the “chicken fillet,” and that capital “A” is on purpose: it represents the “grade A” top quality chicken used in the now-famous sandwich. Truett Cathy, Chick-fil-A's founder, created the sandwich using whole, boneless 100-percent real chicken, a standard that remains today.