In conclusion, IKEA's "The Wonderful Everyday" campaign is one of the brand's best advertising campaigns to date. The campaign's success can be attributed to its ability to connect with customers on an emotional level by showcasing how IKEA products can enhance the quality of their lives.

“Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes' potential with Ikea's home furnishing solutions,” Ohlin added. Furniture that makes space for you.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

'The Wonderful Everyday' strategy rejected seasonal or event-driven marketing for an always-on approach with more personalised copy. Media were chosen to reach consumers when they were most likely to be thinking of their homes.

The layout of their stores is designed to guide customers through a well-thought-out shopping journey. 4) Promotion: IKEA employs a mix of IKEA promotion strategy techniques. They use both traditional advertising, such as television and print media, and digital marketing channels like social media and email marketing.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

IKEA utilizes a great long-term strategy of cost leadership which has shown to be successful on a global scale. They aim to keep prices low for those who can't afford it, allowing the customer to be satisfied with their options. The company puts style at the front of their brand image.

Content marketing Regional IKEA accounts share posts of their discounts or reshare posts made by their customers. In simple terms, IKEA only posts content optimized for specific social platforms. That said, IKEA ensures its unique brand identity stands out in every form.

Ikea's marketing strategy aims at enhancing the site's visibility for relevant searches to attract the attention of new and existing customers. It includes the right product-specific keywords and Google advertisements to further augment its organic ranking.

IKEA is running the mobile campaign within Spin's mobile site. Although the mobile initiative is not commerce-enabled, IKEA is relying on mobile to drive user engagement and brand awareness.

The Ikea brand prides itself on offering quality products at affordable prices, as well as always keeping their customers as their primary focus. With being a customer centric company, Ikea customers feel happy and comfortable when shopping with them.