What the CarGurus TV commercial - Obvious is about.

Title: CarGurus TV Spot: 'Obvious'

Introduction:CarGurus, a leading online automotive marketplace, has captivated audiences with its latest TV spot titled 'Obvious.' A clever approach to advertising, this commercial highlights the company's commitment to transparency, trust, and empowering car buyers. With a touch of humor and a memorable storyline, the 'Obvious' TV spot delivers a fresh perspective on the car shopping experience. Let's dive into the details and explore the brilliance of CarGurus' latest advertisement.

Synopsis:The 'Obvious' TV spot opens with a scene at a car dealership, where a young couple is browsing the lot for a new vehicle. In the midst of their search, a sleazy car salesman appears, exuding all the classic traits of a stereotypical dealership employee. He gives the couple a friendly yet overly enthusiastic greeting, immediately raising suspicions.

As the couple starts exploring different cars, the salesman tries to persuade them towards models that don't match their preferences. Each time, the couple politely resists his attempts, making it clear that they know exactly what they want. With every interaction, the salesman becomes increasingly frustrated but continues his unrelenting sales pitch.

Amidst the chaos, a voiceover interrupts the scene, introducing CarGurus and its commitment to providing a better car shopping experience. The camera then pans to the couple discreetly using the CarGurus mobile app on their smartphones. They browse through the app's extensive inventory and find the exact car they desire, with all the relevant information right at their fingertips.

The scene transitions to the couple confidently approaching the salesman. Armed with knowledge and facts, they ask specific questions, which the salesman struggles to answer convincingly. The gap between the couple's informed decision-making and the salesman's dishonest tactics becomes increasingly apparent, leaving viewers with no doubt about who holds the upper hand.

As the commercial wraps up, the voiceover concludes by highlighting CarGurus as the go-to platform for car buyers seeking transparency, trustworthy insights, and a simplified car shopping experience. The couple drives off in their dream car, with the salesman left dumbfounded in their wake.

Takeaway:CarGurus' 'Obvious' TV spot delivers a powerful message that resonates with car buyers. By highlighting the often frustrating experience of dealing with unscrupulous salespeople and contrasting it with CarGurus' transparent and efficient platform, the commercial successfully positions CarGurus as a trusted ally.

Through clever storytelling, the spot emphasizes the company's mission to empower consumers with the knowledge and tools needed to make informed decisions. CarGurus' dedication to transparency and cutting-edge technology is portrayed as the key to overcoming the conventional challenges of car shopping.

The 'Obvious' TV spot serves as a reminder that customers deserve an intuitive, trustworthy, and transparent experience when it comes to purchasing a car. CarGurus stands out as the solution for those seeking a more efficient and stress-free car buying process.

Conclusion:CarGurus' TV spot, 'Obvious,' captivates audiences with its refreshing take on the car shopping experience. By using humor and a memorable storyline, CarGurus effectively communicates its commitment to transparency and empowering car buyers to make informed decisions. This clever commercial showcases CarGurus as a leader in the online automotive marketplace, providing a user-friendly platform for buyers to find their dream car while avoiding the pitfalls of traditional dealership experiences.

CarGurus TV commercial - Obvious produced for CarGurus was first shown on television on December 26, 2018.