Partnership for Drug-Free Kids is a non-profit organization dedicated to helping families struggling with drug and alcohol addiction. Founded in 1986, the organization provides support and resources t...
The Partnership for Drug-Free Kids is an organization that aims to prevent substance abuse among youth. One of their powerful initiatives is their TV spot, "Damaged Circuits," which highlights the impact of drug use on a teenager's brain.
The TV spot begins with a teenage girl in a dark room, fidgeting with her phone. Behind her, a montage of pictures depicts various scenes of drug use among teenagers. As the camera zooms in on the girl's face, the narrator explains how drugs can damage the circuits in a teenager's brain - the same circuits that control emotions, motivation, learning, and impulse control.
The girl's face then contorts as though in pain, highlighting the physical and emotional toll that drugs can take on a young person. The camera then shows a close-up of her hand, which is shaking uncontrollably, before panning out to reveal her surrounded by drug paraphernalia.
As the camera fades to black, the narrator implores parents to talk to their kids about the dangers of drug use and to seek help if they suspect their child is using drugs.
Overall, the "Damaged Circuits" TV spot is a powerful reminder of the long-lasting and often irreversible consequences of drug use among teens. It underscores the importance of prevention and intervention efforts, and encourages parents to take an active role in protecting their children from the dangers of substance abuse.
Partnership for Drug-Free Kids TV commercial - Damaged Circuits produced for Partnership for Drug-Free Kids was first shown on television on June 4, 2013.
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