What the The Real Cost TV commercial - Three Out of Four is about.

The Real Cost TV spot titled "Three Out of Four" featuring Drew McIntyre is an engaging and impactful advertisement that aims to raise awareness about the dangers of smoking among young people. Created by The Real Cost campaign, a public health initiative by the U.S. Food and Drug Administration (FDA), the TV spot effectively communicates the risks associated with smoking through the perspective of professional wrestler Drew McIntyre.

The advertisement begins with a dramatic shot of a wrestling ring, where Drew McIntyre, a charismatic and powerful figure, stands amidst the cheers of an enthusiastic crowd. As the camera zooms in, McIntyre's determined expression changes, revealing a heartfelt and serious tone. He looks straight into the camera and initiates a conversation with the viewers.

With a commanding voice, McIntyre shares a shocking revelation: "Three out of four smokers who started young will become adults." The statistics hit hard, emphasizing the long-term consequences of smoking and the impact it can have on young lives. These words are accompanied by powerful visuals, displaying scenes of young smokers at various stages of their lives, from adolescence to adulthood, experiencing health issues and struggling with addiction.

McIntyre's narration continues as the camera cuts to close-ups of his intense gaze: "And not all will get to enjoy the power of transformation." This statement emphasizes the transformative potential and future opportunities that can be hindered by smoking. McIntyre, a symbol of strength and determination, serves as a contrasting figure to the negative effects of smoking, highlighting the importance of making healthy choices.

The Real Cost TV spot doesn't shy away from difficult imagery: it captures the harsh reality of smoking-related health problems. Viewers witness the struggles faced by individuals affected by smoking, including respiratory issues, cancer, and other serious diseases. These visuals are intended to provoke an emotional response and leave a lasting impression.

The ad concludes with a compelling call-to-action, urging young viewers to choose a different path: "Don't let smoking hold you back from reaching your potential." It emphasizes the importance of making informed decisions and rejecting harmful habits that can hinder personal growth and well-being.

The Real Cost TV spot featuring Drew McIntyre effectively conveys the detrimental consequences of smoking through a powerful combination of statistics, visuals, and personal storytelling. By highlighting the real risks associated with smoking, this advertisement encourages young people to think twice before starting this dangerous habit and motivates those already smoking to quit.

The Real Cost TV commercial - Three Out of Four produced for The Real Cost was first shown on television on August 25, 2022.